Online Movie Viewing Surpasses DVD’s, Blu-ray Sales and Theater Visits as Movie Fans Choose Price, Convenience and a Healthier Experience at Home

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DigiTitles.com, the site that serves up behind the scenes content and features ‘the making of movies’, is offering the cost breakdown for going to the theater, DVD rentals/purchases, and online movies. It turns out the online choice is cheaper and often healthier, with the potential for better food choices at home

There has been a dramatic shift in family movie viewing habits driven by busy lifestyles, tight budgets, high speed internet, advances in mobile technology, and the convenience of not having to leave the house to watch a movie.

The average ticket cost for a family of four to attend a movie is $32 (source: NY Times). With popcorn and drinks, this doubles to over $70. With this in mind DigiTitles.com is comparing options for families while offering free behind the scenes content to enhance the experience of those who watch from home.

“There has been a dramatic shift in family movie viewing habits driven by busy lifestyles, tight budgets, high speed internet, advances in mobile technology, and the convenience of not having to leave the house to watch a movie,” says Alexander Drojjine, DigiTitles CEO.

Movie enthusiasts now have more ways than ever to enjoy a film without having to pay high movie theater ticket prices. They can rent a movie from iTunes or kiosks like RedBox, which feature an average of 200 titles and 630 discs in each of their movie vending machines. RedBox offers DVD/Blu-ray rentals starting at $1.20 and pumps out an average of 1600 discs per minute (source: Statistic Brain). iTunes’ digital rentals range from $2.99-$4.99.

Those looking to save more can choose subscription-based sites like Netflix. Over 23 million subscribers use the streaming movie service, which starts at $7.99 a month. It’s estimated that 3.4 billion movies will be streamed online in 2012, with users paying an average 51-cents per movie. Meantime the number of DVD/Blu-ray discs sold is predicted to drop from 2.6 billion in 2011 to 2.4 billion in 2012 (source IHS Screen Digest).

Families can also save and eat healthier by snacking at home. One large theater-bought popcorn is equal in calories to eating four-and-a-half cheeseburgers (1500 calories). One large soda has 33 teaspoons of sugar, as much as half a box of cookies. Store-bought microwave popcorn costs about $3.00 for six 3-ounce bags (good for multiple servings) and is significantly lower in fat, sodium, and calories than the movie theater equivalent. At the theater, the average bag of popcorn costs about $4.75, although it costs the theater about 15-cents to make. For every dollar spent on food at the theater, roughly 85-cents is profit (source: Morningstar).

However, one disadvantage of renting online digital copies of movies is the lack of bonus material that is found on most DVD and Blu-ray rentals. Digititles.com is helping to fill this void by offering backstage and ‘the making of’ movie content for free.

“With the growing popularity of online streaming and digital downloads, it’s harder for users to find bonus material from their favorite movies,” said Drojjine. “We’ve created a space for them to find that content and share with others.”.

About DigiTitles:
DigiTitles.com makes never-before-seen material available to everybody. On DigiTitles.com, entertainment fans can see how their favorite movies, TV shows, video games, commercials, and music videos are made and what they are made of. DigiTitles.com is a free, open, user-generated and user-moderated interactive database of backstage content.

For more information, visit DigiTitles.com

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Scott Ledingham
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