"The Hispanic DRTV 101 panel is sure to help convention members learn how to engage a population they have yet to tap into."
Los Angeles (PRWEB) August 31, 2012
Leading panel discussions, the CEO and President of Marketing Maven Public Relations, Lindsey Carnett, and Hispanic Media Manager and Account Executive, Mari Escamilla, will each moderate panels highlighting mobile marketing and utilizing direct response tactics with the Hispanic market respectively on September 11, 2012 at the Electronic Retailing Association (ERA) D2C Convention in Las Vegas.
Carnett will moderate a panel titled “The Mobile Roadmap to Drive DR Sales” on September 11, 2012 at 11:45AM to 12:45PM in Petrus 1 at the Wynn Las Vegas Hotel about using the latest mobile technologies, including Quick Response codes, texts, applications and consumer-driven sweepstakes, contest and loyalty programs to increase sales and build a mobile database. This mobile marketing panel includes Carrie Chitsey, Founder and CEO of 3Seventy, Joe Custer, President & CFO of Young America, and Linda Goldstein, Partner and Chair of Advertising, Marketing and Media Division of Manatt, Phelps & Phillips, LLP.
“Incorporating the emerging third screen into marketing efforts is a growing trend,” said Carnett. “Moderating this panel about mobile marketing complemented by knowledgeable individuals like Carrie and Joe who see the effects of mobile on the forefront to Linda who understands the legal ramifications of directly marketing to consumers through mobile will provide great educational content and a lively discussion.”
The “Hispanic DRTV 101” panel will be moderated by Escamilla on September 11, 2012 from 2:45PM to 3:45PM in Petrus 1 at the Wynn Las Vegas Hotel to help ERA D2C attendees understand how to engage Hispanic consumers and their more than a trillion dollar buying power through direct response. Experts such as Tony Ricciardi, Co-Founder of Listen Up Español, Marcelino Miyares, Vice President of Mercury Media en español, and Vicky Sroloff, Executive Vice President of InStyler, who are reaching this vast population will gauge how their best practice guidelines can be best applied to direct response campaigns.
“As a Hispanic Media Manager and Account Executive, it is an exciting opportunity to moderate a panel with such experts,” said Escamilla. “This panel is sure to help convention members learn how to engage a population they have yet to tap into.”
Marketing Maven Public Relations’ participation in the ERA D2C Convention held in Las Vegas includes exhibits and panels highlighting direct response best practices, customer service, social media, and general trends in multi-cultural advertising.
About Marketing Maven Public Relations
Bicoastal PR firm, Marketing Maven Public Relations is an innovative and exclusive public relations agency that under promises and over performs. Founded by Lindsey Carnett in 2009, the agency specializes in earning editorial media coverage for lifestyle and consumer products, companies and events. Additional services include social media campaigns, reputation management, direct response marketing, SEO, celebrity gifting and Spanish media relations. Marketing Maven Public Relations, Inc. develops newsworthy mainstream issues relevant to the clients’ product or service. The agency then creates media interest and delivers the clients’ message to the masses, creating a demand from the target demographic.
Marketing Maven Public Relations also has an expertise in Direct to Consumer marketing as well as product development and PR for supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. The Marketing Maven Public Relations team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.
About the 2012 ERA D2C Convention
The Electronic Retailing Association’s 2012 ERA D2C Convention is the 21st annual show, where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.
About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit http://www.retailing.org.
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