Irvine Chamber of Commerce Presents the Global Marketing Intelligence Webinar On Securing a Pathway to Trade with China: Export Opportunities for U.S. Businesses

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The Global Marketing Intelligence webinar provides what one needs to know about exporting to China. Learn how China is changing and the new market opportunities that open doors for imports from U.S. businesses

This year U.S. exports to China will top $100 billion, nearly double the figure from just five years ago. When it comes to export controls, China presents a different risk factor from other top U.S. export destinations. The next Global Market Intelligence webinar on “Export Opportunities for U.S. Businesses: China” will be conducted at 4:00 p.m. (PDT) on Wednesday, September 5, 2012. A senior commercial officer from the U.S. Embassy in Beijing, China, will present information about the market opportunities, best locations and challenges a U.S. company may need to know in exporting to China.

“There is a lot of information about buying from China,” said Randal Long, Global Markets Advisor to the Irvine Chamber of Commerce. But, the “Export Opportunities for U.S. Businesses: China” webinar is one of the few resources on how a company can export to China.”

What executive wouldn’t want advice on how to successfully navigate today’s challenges in growing their business, finding new markets and increasing sales. The webinar is open to anyone who wants to participate in the free Global Market Intelligence webinar on securing trade with China and some additional best practices for companies while operating in the China market. A few discussion points:

  •     Know the decision makers – understand their needs/interests
  •     Localize your business – participate in local trade groups/industry groups and hire locals
  •     Maintain standards – especially when entering new markets
  •     Intellectual property – be cautious and do not partner with competitors
  •     Overcome miscommunications – different government agencies have different agendas
  •     Trust—Local management – do not trust completely and make sure you listen hard
  •     Good government relations is like good insurance

It is critical to a company’s success that you know the best practices of doing business in China and how they differ from the best practices in the U.S.

The largest global companies can afford to have managers fly to China, set up distribution networks and solve legal and customs issues. Most small or mid-size companies that want to start with a modest investment under carefully controlled conditions will prefer to start with a partner that understands China. A partner with infrastructure can make your entry into a new market even easier.

The best accelerated program to establish a documented and peer-reviewed business process for your enterprise, whether you are entering or expanding export activities, is to enroll in the Irvine Chamber-sponsored ExporTech training and guidance program. To learn more about a particular market, like China, one needs to understand the opportunities, challenges, and best practice approaches, which can be achieved by becoming a client with at the Rancho Santiago CITD (California Center for International Trade Development) Consulting at no charge. For a free graphic illustration of the Four Stages of Export Development, whether your firm is entering or expanding in export commerce, can be obtained by contacting Long at randal(at)smedevco(dot)com.

The Global Market Intelligence webinar series, an Irvine Chamber of Commerce initiative, is designed to support informed decision-making by U.S. businesses seeking sustained, profitable growth. The National Export Initiative, aimed at doubling U.S. exports by 2015, provides an array of services and support by Federal and State government agencies which have significantly enhanced opportunity for Orange County and California businesses of nearly any size to add or expand their customer base to include consumers outside the U.S. Other partnering organizations include the U.S. Commercial Service, who help U.S. companies get started in exporting or increasing sales to new global markets, and the SBA who provides assistance to small businesses who want to compete in today’s global marketplace.    

To participate in the Global Market Intelligence webinar, visit the Irvine Chamber of Commerce Economic Development website,, and select Global Market Intelligence at the top of the page and follow the point-by-point instructions. For more information, or to register for the webinar, you call the Irvine Chamber of Commerce at (949) 660-9112.

About the Irvine Chamber of Commerce
The Irvine Chamber of Commerce is one of the most influential Chambers in Orange County representing more than 800 local businesses. The ICC’s mission is to promote an economic climate that strengthens the competitiveness of local businesses while offering members a wide range of benefits, services, programs and information. The ICC is one of only 250 Chambers in the U.S. who meet the requirements for accreditation by the U.S. Chamber. For more information, please call (949) 660-9112 or visit    

Sales growth begins when companies enter new markets with an increased customer base; and a larger customer base means increased sales.

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Bob Maples
Irvine Chamber of Commerce
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