SANTA BARBARA, Calif. (PRWEB) August 31, 2012
After experiencing exponential growth within the past year, Mellow Militia, a Santa Barbara-based app development company, has announced its decision to launch a crowd-funding campaign through the major global funding platform Indiegogo to meet increased demand for the new physical version of its popular mobile app game, Tiki Toss 3D.
Already a favorite among casual gamers, the Tiki Toss 3D app allows iPhone, iPod Touch and iPad users to play and compete against other players in a digital version of the traditional, island-themed ring toss game. Following the success of Tiki Toss 3D, Mellow Militia decided to create a hard board version of the game, which has since been picked up and sold by nearly 200 retailers in less than a year.
“Our initial thought was that the physical game would make a nice complement to the Tiki Toss 3D mobile app,” said Mellow Militia co-founder Chris Puglisi. “But little did we know that Tiki Toss would take on a life of its own after we debuted the physical product,” he added.
Previously, Mellow Militia had been piecing together orders in small batches, but with constant re-orders, new accounts and direct retail sales, the company experienced a need for added support to keep up with its explosive growth. Mellow Militia says the main goal for its Idiegogo campaign is to raise the needed capital for funding the first large-scale production run of Tiki Toss.
“A year ago, this was a night and weekend project for Chris, myself and my wife Amy,” said Mellow Militia co-founder Kyle McGetrick. “But today it’s a full-time job, and we need to keep the shelves of our existing accounts stocked and the inventory to supply the new accounts that are approaching us every day,” he continued.
Increasingly, crowd funding is becoming a mainstream method for financing a variety of ventures. Confident in the crowd funding trend, Mellow Militia is excited to engage the Indiegogo community as it takes its next steps financially and socially. To express its gratitude for campaign supporters, Mellow Militia is offering a limited edition, 2012 Indiegogo version of its Tiki Toss game, as well as some great, customized packages.
“We could not have come this far without the amazing support of our community,” said McGetrick. “Friends and family have pitched in to help build, package and ship more than 10,000 Tiki Toss games across the country. We’re ready to take it to the next level,” he added.
To view Mellow Militia’s Indiegogo crowd-funding campaign, please visit http://www.indiegogo.com/tikitoss, and for more information regarding Mellow Militia, please contact Jack Glasure by phone at (813) 356-0556, by email at jglasure(at)ignitionbranding(dot)com or visit Mellow Militia’s website at http://www.playtikitoss.com.
About Mellow Militia, LLC
Mellow Militia, LLC was established in 2010 by entrepreneurs Kyle McGetrick and Chris Puglisi to develop and market high quality digital consumer products. The company is committed to meeting the highest standards for graphic design, physics and sound within their applications, and several new apps are currently in development. Mellow Militia is further dedicated to environmental preservation and spreading a positive message through their digital products. They seek to promote like-minded companies and brands through innovation in the mobile app industry.