Phoenix, AZ (PRWEB) August 30, 2012
Often times bypassed by start ups, a thorough marketing plan and brand analysis can provide owners and investors with critical direction when not only launching a company, but advancing into a new direction.
Phoenix Marketing Associates, one of the Southwest's top marketing, branding and PR firms has recently introduced an extremely comprehensive, research-based service which provides their clients with a true plan for success and a measuring stick for their brand.
A typical marketing plan and brand analysis will include:
- SWOT Analysis
- Competitive Landscape Analysis
- Identify competitors online and offline
- Gain understanding of competitors
- Systematically analyze current environment
- Identify competitive advantage
- Define target market
- Consider competition
Brand Personality (Attributes) and Promise: This expresses why your company is offering your product or service and why customers should buy from you.
- Value Proposition Development : This is an analysis and quantified review of the benefits, costs and value that your business can deliver to customers.
- Positioning Statement
- Brand Architecture: Description of how different aspects of the brand interrelate
- Define Marketing Message
- Tagline development
Jason Jantzen, President of Phoenix Marketing Associates explains the need for a thorough brand analysis: "You’re being compared with other companies that have thought about their brand. You’re out there in the marketplace every day along with your competitors. The other companies may have already developed their brand, may be better funded and may have a better infrastructure."
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com