Los Angeles, CA (PRWEB) August 31, 2012
For the first time, marketing professionals at retail and institutional asset management firms across North America have a window into what financial services firms spend on marketing—a closely guarded secret by most—as well as what these firms are buying with their marketing dollars.
Based on responses from nearly 70 firms, the Q2-2012 Wickware Financial Services Marketing Index (FSMI) report details how fast firms are growing, how much they’re spending on marketing, where they’re hiring, which marketing priorities they’re focused on and much more.
Key findings include:
“Our goal is to provide financial services marketers with a reliable benchmark and competitive perspectives that they can use to implement more effective branding, marketing and sales programs,” said Crosetti.
For more information
Financial services marketers can go to http://www.wickware.com/FSMI to watch a short video summary of the research findings and download the full report.
About Wickware Communications
Wickware Communications has helped leading financial services firms across North America earn a better Return on Creative™ through superior strategy, branding, writing, design, print, and digital marketing solutions. For more information about Wickware Communications, please visit http://wickware.com/.