Encompass Media Group Retained to Activate PBS Kids’ New Series Daniel Tiger’s Neighborhood with Trolley Tour Across America

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Encompass Media Group Retained by Wilkins Media and The Media Kitchen for New PBS Series

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Even before the show has launched, we’ve been able to touch thousands of consumers who will now be tuning in this fall to see the latest innovation from PBS KIDS.

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Encompass Media Group, a leader in consumer engagement through unique event production and outdoor media, has been retained by Wilkins Media and The Media Kitchen to bring a 40-foot historic trolley across the country to raise awareness and excitement for PBS’s newest series of kid’s programming.

The trolley, which is a throwback to the famed Mr. Roger’s Neighborhood and the iconic trolley that transported friends to the Neighborhood of Make Believe, will also be featured in PBS’ new series 'Daniel Tiger’s Neighborhood,' premiering this fall.

When charged with activating this animated series in various cities throughout the US, Encompass Media Group knew that next to the red sweater, the Trolley is the iconic image that brings back fond memories for kids and parents alike.    

Encompass Media Group strategically selected kid-friendly areas of town in select cities to take the trolley, which is wrapped in Daniel Tiger's exciting kid-centric graphics with an on-board face painter who paints the PBS show's characters onto children's arms and faces. Throughout the stop, Daniel Tiger Brand Ambassadors excite kids and parents with talking points as they distribute Daniel Tiger stickers with all the characters and branded mini 8oz bottles of water.

“Even before the show has launched, we’ve been able to touch thousands of consumers who will now be tuning in this fall to see the latest innovation from PBS KIDS,” said Jennifer Stuart of Encompass Media Group. “Kids have already chosen their favorite characters to look forward to!”

Daniel Tiger’s Neighborhood, from The Fred Rogers Company, stars 4-year-old Daniel Tiger, son of the original program’s Daniel Striped Tiger, who invites young viewers into his world, giving them a kid’s-eye view of his life. As they closely follow and share Daniel’s everyday adventures, preschoolers ages 2-4 and their families learn fun and practical strategies and skills necessary for growing and learning.

Interviews available with Jennifer Stuart from Encompass Media Group, Contact:
JG(at)24-Group(dot)com or 917.626.4769

About Encompass Events
Encompass Events, a division of Encompass Media Group, is a full-service event marketing and promotions company headquartered in New York City, with offices in San Francisco, Chicago and Boston. Since 2002, Encompass Events has provided clients with turn-key, cost-effective, cutting-edge event programming and marketing that emphasizes targeted consumer interaction. Encompass Events’ team has extensive experience creating, managing and executing customized environments, interactive promotions, and consumer experiences for clients, including Oracle, Nintendo, NBC, ABC, Paramount, Time Warner, BET, Walgreens, and others. From large-scale publicity campaigns, mobile events, and promotional tours, to grassroots marketing, concierge programs, and street teams, Encompass Events allows its clients to build customers, goodwill and loyalty by bringing brands to life in innovative and strategic ways. For more information, visit http://www.emgmediainc.com

PBS KIDS, the #1 educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on http://twitter.com/pbskids and https://www.facebook.com/PBSKIDS

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James Goll
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