Why spend 7 times as much money getting new clients. Retention is key to cost-efficiency.
Chino Hills, CA (PRWEB) August 30, 2012
Bedros Keuilian loved being a personal trainer and was having some good success with his fitness boot camp. However, he quickly realized that the traditional personal trainer marketing techniques had done all they could for his business. If he was going to make more money and have more time for his family, he was going to have to start changing his approach to fitness marketing as a whole.
“When I first started out, all I cared about was training my clients, delivering the results, and selling more training sessions. While my income and revenue kept going up, the value of my business didn’t.” He adds that it took a great deal of trial and error for him to hit on the techniques that would quickly make his fitness boot camp a worldwide franchise, something that he never even dreamed of happening.
One of the biggest changes in his fitness marketing plan was focusing more on retention than on finding new clients, something he says many personal trainers overlook.
“What happens all too often is that a boot camp owner will get a handful of clients and, in their scramble to try to get the next bunch, they will totally ignore their existing ones!” Keuilian explains that he finally realized that retaining the clients he already had was much more cost-effective than finding new ones.
“It is often estimated that it costs about 7 times as much money to get a new client as it does to keep an existing one,” he adds. “So, even if you only have a handful of clients, you absolutely have to do whatever you can to make them have an incredible experience so that they stay month after month after month.”
Once Keuilian realized this, he started finding new ways to market his business to his existing clients as well as marketing through them. By thinking outside the traditional methods of personal trainer marketing, he was able to grow his small fitness boot camp into a fitness corporation far larger than he’d expected.
Keuilian quickly got the attention of other fitness professionals, including network television fitness experts, celebrity trainers and the owners of some of the country’s hottest fitness studios. These industry heavy-hitters were actually turning to Keuilian for his advice on fitness marketing and a new company was born.
Through PTPower.com, Keuilian shares all of the personal trainer marketing techniques that he used so successfully. Much of his step-by-step advice is available free on the site. He sees a real need for free and low-cost help that fitness entrepreneurs can use immediately, even if they have little or no money to spend.
Fitness boot camp owners and other fitness entrepreneurs can get plenty of free tips on personal trainer email marketing, fitness boot camp marketing and ways to break away from the old-school marketing techniques that don’t produce sustainable business.
“Thinking outside of the box is the best way to make sure that you are a success. If the same old boring marketing tactics are not working for you then it is time to shake things up with a new idea.”
To find out more about Bedros Keuilian, his company PTPower.com and the Fitness Boot Camp Franchise Fit Body Boot Camp, contact Bedros Keuilian at (800) 261-0208. Alternatively you may use the contact form at http://ptpower.com/contact-me/ or send an email to Bedros Keuilian at support(at)keuilian(dot)com.