Campbell, CA (PRWEB) August 31, 2012
The 280 Group, a Silicon Valley-based product marketing and product management consulting and services firm, has released their new feature prioritization toolkit. The toolkit includes templates, training and tools to help product managers and others determine what features to put in new products.
“The feature prioritization toolkit will help companies and product managers delight their customers…” said Brian Lawley, CEO and Founder of the 280 Group. “…now anyone can learn effective feature prioritization techniques to help them build great products.”
The feature prioritization toolkit is an electronic download that includes a narrated training course to teach you prioritization methods, templates for prioritizing, large canvases that can be printed out and used with teams to prioritize and a feature prioritization workbook.
Through the training in the toolkit along with the templates and other feature prioritization resources, product managers can ensure that they will include the most important features in their products and also that stakeholders such as engineers and salespeople understand how decisions were made.
The feature prioritization toolkit is available now on the 280 Group website for $99, which includes a single user license. Volume licensing is available.
About The 280 Group
The 280 Group LLC provides Product Marketing and Product Management Consultants, Contractors, Training, Certification, Books and Templates to help companies define, launch and market breakthrough new products. The 280 Group was founded in 1998 by Brian Lawley, a veteran marketing professional in Silicon Valley with over 25 years of Product Management and Product Marketing experience including holding positions as Product Manager for the MacOS Human Interface at Apple, Director of Java tools at Symantec and Director of Product Marketing at Whistle Communications (acquired by IBM). For more information, please visit http://www.280group.com.
CEO & Founder