When Sexy Gets Angry, you drive the storyline!

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Hyundai has engaged Lauryn Eagle to feature in an open-ended short movie trailer ‘Sexy gets Angry’

Hyundai 'Sexy gets Angry' short movie

Hyundai Veloster SR Turbo

Hyundai Motor Company Australia has engaged Australian champion boxer, Lauryn Eagle, to headline an online promotion for the company’s striking new sporty coupe, the Veloster SR Turbo. Lauryn features in an open-ended short movie trailer ‘Sexy gets Angry’, and participants can win a drive-day with her by suggesting how the movie clip should conclude.

Shot with a hint of Tarantino and a soupçon of tongue in cheek, the campaign sees Eagle caught up in an imaginary jewel heist, her Veloster SR Turbo unexpectedly becoming a getaway vehicle. With plenty of attitude and pace, the high impact two-minute short film showcases the assertive temperament of the Veloster SR Turbo.

The Veloster SR Turbo, launched in early August, follows in the footsteps of the naturally aspirated Veloster whose sales have topped the hotly contended Sports car category every month since its introduction in February 2012.

The SEXY GETS ANGRY competition is running exclusively on the Hyundai Australia Facebook page from 29th August to 5th October 2012, and gives participants the opportunity to influence the closing scenes of the movie by suggesting the direction Lauryn should take at the movie’s conclusion.

Three lucky entrants, plus three friends, will win a place at a Veloster SR Turbo drive-day, to be held at Eastern Creek Race track in Sydney in October 2012. The prize winners and their companions will join Lauryn Eagle for the opportunity to drive the Hyundai Veloster SR Turbo with a professional driver, who will offer instruction and expert driver tips and techniques.

For an opportunity to win the SEXY GETS ANGRY competition, contestants simply LIKE the Hyundai Facebook page, watch the short-film online and in 50 words or less submit a closing synopsis for the short-film.

“The Veloster SR Turbo reveals the confident, dynamic face of the Hyundai brand,” said Oliver Mann, Hyundai Motor Company Australia’s Director of Marketing. “It’s a chance for the communications to take a more unusual, irreverent direction to engage with what is a youthful target market. We are looking forward to seeing the response to this energetic campaign.”

The Hyundai Australia SEXY GETS ANGRY launch campaign is supported by outdoor, print media and a suite of digital marketing activity including high impact advertising placements on YouTube, and an extensive online campaign on sites including; ninemsn, Yahoo 7!, MCM, CBS Interactive, Drive TV and mobile activity. In addition, a Twitter campaign will be managed by Lauryn herself.


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Ben Hershman
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