The cost of pay per click marketing has skyrocketed in this economy. Lower the cost of acquiring new clients through MicroManaged Media’s Pay-Per-Call program.
Las Vegas, NV (PRWEB) August 30, 2012
Silverstate Plumbing is located in Las Vegas, NV. No economy has been hurt more than theirs. Despite the headwinds of a slow market with increased competition, this Las Vegas Plumber has discovered the key to success in marketing. Over the past three years, Micromanaged Media, Inc. has been providing sales leads on a Pay-Per-Call basis. The formula has worked so well that Silverstate is awarding more search engine marketing tasks to the firm.
Key Plumbing Marketing Goals
The cost of pay per click marketing has skyrocketed in this economy. Plumbing services clients are hunting for a “deal” and are clicking on more ads than ever before calling a contractor. This is very good for the search engines like Google, Bing and Yahoo, but it is devastating to a small business. It is not unheard of to experience a cost of $200 or more to get one lead through PPC. Silverstate has found a way to lower the cost of acquiring new clients through MicroManaged Media’s Pay-Per-Call program. This sets a fixed price on getting new business which is a key to success.
Search Engine Marketing Promises Made, Promises Kept
Anyone can promise to get your website to the top of the search engines for keywords like “Water Heaters Las Vegas”, but few can deliver. The contractor is usually required to sign a one year contract amounting to tens of thousands of dollars with no guarantee of new business.
Employing a Pay-Per-Action model puts all the burden on the internet marketing company. If their SEO tactics don’t work, the marketing company doesn’t get paid. If they do, the Las Vegas plumbing contractor gladly pays for the service.
Pay-Per-Call vs Pay-Per-Click Advertising for Plumbers
The contractors at the top of the search engines worked hard to get there. The traffic their websites generate through organic listings would cost tens of thousands of dollars per month to duplicate through PPC. While Pay-Per-Click has its place, it is too expensive to rely on as the sole method of generating business on the internet. Micromanaged Media, Inc. brings a balanced approach to the game by providing a fixed price, Pay-Per-Call stream of leads. The search engine marketing contractor also manages the PPC campaign for a low monthly fee.
This approach is unheard of in the industry. MicroManaged Media will often work hundreds of hours on the project before receiving any revenue. It usually takes years to hit a break even point, but that’s fine with the local search marketing company, because they are committed to the plumbing contractor’s success. When the small business is making money, MicroManaged Media knows they’ll be doing business for years to come.
For a consultation about marketing your business through this unique service, call 770-875-3589 today. They are seeking new clients in Chicago, New York, Los Angeles and Philadelphia.
If you live in Las Vegas and need a new water heater or other service from a licensed, bonded plumber, call Silverstate at 702-924-2815. They offer 24/7 emergency plumbing repair service for residential and commercial clients.