London, UK (PRWEB UK) 31 August 2012
Beyond Gates, Jobs, Zuckerberg, Brin and Page there are scores of innovators and entrepreneurs who have reshaped the way advertising, marketing, search and social media work. In Pioneers of Digital Paul Springer and Mel Carson circle the world from the US to the UK, Europe to Asia, to interview the people who have developed groundbreaking technologies and businesses, discovered new ways to reach new audiences, and those who have explored new areas of the internet to make the web look the way it does today. These are the individuals whose entrepreneurial spirit has created captivating connections with consumers in a multitude of different ways.
Here you will meet:
These are just some of the 20 stories that span multiple disciplines, platforms, campaigns and industries across the digital space – from big brand advertising to search engine optimization, from political campaigning to virtual reality, from social activism to digital creativity, from online video to celebrity social media.
These are the unsung people who, to industry insiders, are synonymous with digital innovators, early adopters, real-time adapters and entrepreneurs.
More at the author’s book site and blog: http://www.PioneersOfDigital.com
ABOUT THE AUTHORS
Paul Springer is communications professor and head of research for Design, Media and Management at Buckinghamshire New University. He writes for Admap, Brand Strategy and China Advertising and is the author of Ads to Icons also published by Kogan Page. Follow Paul at http://Twitter.com/DrPaulSpringer
Mel Carson is a world-renowned expert on search marketing, social media and online advertising. An industry veteran, his most notable role has been a seven year stint as Microsoft Advertising's Digital Marketing Evangelist. He's an accomplished industry blogger and speaks at conferences around the world such as SES in New York and the Interactive Advertising Bureau's Social Media Forum in London. Based in Seattle, he's also lectured on MBA and MSc courses. Follow Mel at http://Twitter.com/MelCarson and his blog: http://www.MelCarson.com
Notes to the editor: Pioneers of Digital published by Kogan Page, October 2012
ISBN: 9780749466046, binding: paperback, pp: 272, RRP: £19.99, e-book ISBN: 9780749466046
Kogan Page, 120 Pentonville Road, London, N1 9JN, http://www.koganpage.com
Praise for Pioneers of Digital:
"Recognition at the digital frontier for the people who deserve it most. Way to go Mel and Paul, on acknowledging and recognizing the first, and motivating the next generation of innovators. If you want to understand digital in the future, you must first understand the past. Paul and Mel bring this to the forefront with Pioneers of Digital."