Pioneers of Digital: Read the Stories Behind 20 Entrepreneurs Who Have Reshaped the Internet

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Pioneers of Digital book jacket

"These very insightful stories are perfect for those fascinated by the history of digital."
- Sir Martin Sorrell, CEO, WPP

London, UK (PRWEB UK) 31 August 2012

Beyond Gates, Jobs, Zuckerberg, Brin and Page there are scores of innovators and entrepreneurs who have reshaped the way advertising, marketing, search and social media work. In Pioneers of Digital Paul Springer and Mel Carson circle the world from the US to the UK, Europe to Asia, to interview the people who have developed groundbreaking technologies and businesses, discovered new ways to reach new audiences, and those who have explored new areas of the internet to make the web look the way it does today. These are the individuals whose entrepreneurial spirit has created captivating connections with consumers in a multitude of different ways.

Here you will meet:

• June Cohen who brought the famous TED Talks to the web via videos that have been viewed one BILLION times
• Stephen Fry, celebrity, early-adopter, globally revered prolific blogger and Twitter power-user
• Denzyl Feigelson, iTunes Store music visionary who came up with the 99c download and devised a way for Artists Without A Label to drive their own careers
• Martha Lane Fox, original dotcom entrepreneur, co-founder of Lastminute.com and the UK government’s digital champion
• Jaron Lanier, the father of virtual reality and computer game creator turned social media detractor
• Thomas Gensemer, of Blue State Digital created Obama’s 2008 online campaign in 10 days
• China’s Qi Lu, software engineer at Yahoo! for 10 years, now the brains behind Microsoft’s Bing
• Vanessa Fox, search marketing guru and inventor of Google’s Webmaster Tools
• John Winsor who created crowdsourcing advertising that led to the founding of agency Victors & Spoils
• India’s Avinash Kaushik who made web analytics accessible through best-selling books and his role as Google’s digital marketing evangelist
• Malcom Poynton the driving force behind Dove’s global campaign for Real Beauty
• Kyle Macdonald, the man who used the internet to trade up from a paperclip to a house and then carved a career on the back of it

These are just some of the 20 stories that span multiple disciplines, platforms, campaigns and industries across the digital space – from big brand advertising to search engine optimization, from political campaigning to virtual reality, from social activism to digital creativity, from online video to celebrity social media.

These are the unsung people who, to industry insiders, are synonymous with digital innovators, early adopters, real-time adapters and entrepreneurs.

More at the author’s book site and blog: http://www.PioneersOfDigital.com

ABOUT THE AUTHORS
Paul Springer is communications professor and head of research for Design, Media and Management at Buckinghamshire New University. He writes for Admap, Brand Strategy and China Advertising and is the author of Ads to Icons also published by Kogan Page. Follow Paul at http://Twitter.com/DrPaulSpringer

Mel Carson is a world-renowned expert on search marketing, social media and online advertising. An industry veteran, his most notable role has been a seven year stint as Microsoft Advertising's Digital Marketing Evangelist. He's an accomplished industry blogger and speaks at conferences around the world such as SES in New York and the Interactive Advertising Bureau's Social Media Forum in London. Based in Seattle, he's also lectured on MBA and MSc courses. Follow Mel at http://Twitter.com/MelCarson and his blog: http://www.MelCarson.com

Notes to the editor: Pioneers of Digital published by Kogan Page, October 2012
ISBN: 9780749466046, binding: paperback, pp: 272, RRP: £19.99, e-book ISBN: 9780749466046
Kogan Page, 120 Pentonville Road, London, N1 9JN, http://www.koganpage.com

Praise for Pioneers of Digital:

"Recognition at the digital frontier for the people who deserve it most. Way to go Mel and Paul, on acknowledging and recognizing the first, and motivating the next generation of innovators. If you want to understand digital in the future, you must first understand the past. Paul and Mel bring this to the forefront with Pioneers of Digital."

• Jeffrey Hayzlett, Bestselling Author, Global Business Celebrity and CEO The Hayzlett Group

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