The University of Maryland School of Pharmacy and idfive Launch Ground-Breaking Website

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University of Maryland School of Pharmacy launches a new website with the help of idfive, an integrated marketing and design agency.

With the help of Baltimore integrated advertising and design agency, idfive, the University of Maryland School of Pharmacy has launched a new website to better serve and engage the many audiences it serves. Strategically created to align the School’s offline and online experiences, the site now features a simple, modern design that honors the School’s long tradition of research, discovery, practice, and service.

The University of Maryland School of Pharmacy leads pharmacy education, scientific discovery, patient care, and community engagement in the state of Maryland and beyond. The site’s strategy, design, and information architecture supports these attributes.

The site’s information architecture follows higher-education conventions while its bold, contemporary design accents the School’s main points of differentiation. It also employs best practice SEO, responsive design, and usability techniques to enhance the user experience on all platforms and devices.

“As part of our ever expanding efforts to highlight the innovative educational, practice, and research activities at the School of Pharmacy, we undertook a redesign of our website to better feature the outstanding work of our faculty, staff, and students,” said Natalie D. Eddington, PhD, FAAPS, FCP, Professor and Dean of the School of Pharmacy.

“We gravitated to idfive’s research-based approach,” added Shannon Tucker, the School’s Assistant Dean of Instructional Technology. “Their focus on user-centered research provided us with a solid foundation to make strategic decisions that provide immediate and long-term benefits .”

“More than anything, this is a model in collaboration,” commented Andres Zapata, SVP, Strategy at idfive. “Working with a talented, forward-thinking group is always a lot of fun, and the results speak for themselves.”

About the University of Maryland School of Pharmacy: The University of Maryland (UM) School of Pharmacy, the fourth oldest school of pharmacy in the United States, leads pharmacy education, scientific discovery, patient care, and community engagement in the state of Maryland and beyond. With an enrollment of nearly 700 doctor of pharmacy and graduate students, the highly ranked school conducts cutting edge research in drug delivery mechanisms, cost impact studies, basic drug discovery and development, and disease management, and engages in a wide variety of professional practice activities, partnering with over 200 community pharmacies, hospitals, nursing homes, and other agencies to provide services to citizens and practitioners around the State and across the nation.

About idfive: idfive is a Baltimore based mission-driven advertising, web design, brand consulting and digital media agency specializing in higher education, not-for-profit, business-to-business and healthcare organizations.

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Pete Meacham
idfive
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