A lack of employee engagement costs the typical company 35% of total payroll.
Richmond, VA (PRWEB) August 31, 2012
BlueOceanBrain.com, a new corporate brain fitness application from The Rowing Team, LLC, will launch in mid-September 2012. After more than two years of development, and a collaborative effort from industry experts across the globe, Blue Ocean Brain is set to deliver cutting edge brain health information and unique creativity training.
“There is a creativity crisis in America. Employee engagement levels are dropping and stress is a real issue impacting the bottom line of most large companies,” says Claire Herring, a former Deloitte executive and co-creator of BlueOceanBrain.com.
According to industry reports, a lack of employee engagement costs the typical company 35% of total payroll and workplace stress costs U.S. companies over $300 billion per year. Building a brain healthy lifestyle is receiving major buzz among consumers and is now gaining significant attention in the business world. Blue Ocean Brain will offer unique brain training experiences, visual thinking exercises, stress management tips and creativity challenges to employees every single day.
Gemma Brooks, co-creator of Blue Ocean Brain, notes, “Training and development experts tell us that employees want people-centered learning and more frequent training opportunities. Companies are looking for training that offers efficient learning with real world benefits. Blue Ocean Brain is designed with this in mind.”
The Knowledge Economy is giving way to the Creative Economy. As programming, accounting and manufacturing jobs are being outsourced, U.S. companies are moving to a new level of economy activity to drive top line growth. The way the game is played is changing. It’s becoming all about imagination, creativity and driving innovation. Boston Consulting Group, Inc. surveyed 940 global senior executives who said that increasing top-line revenues through innovation is critical to their success, and more than half of these executives were dissatisfied with financial returns on their current investments in innovation.
“Developing a culture of innovation is about thousands of everyday creative experiences and giving the right information to employees in a way that they will engage and respond,” says Claire Herring. “Most people are hired to “think” for a living. Helping people build strong creative minds is a great investment.”
Based in Richmond, Virginia, Blue Ocean Brain is already gaining strong interest from healthcare and financial companies. For more information visit http://www.BlueOceanBrain.com.