Toronto, Ontario (PRWEB) August 31, 2012
Although this isn’t the first social media and Facebook contest IXACT Contact has run, it has certainly been one of their most successful. In addition to significantly growing their Facebook fan base and generating multiple leads, the real estate contact management company gained some great insight into the business concerns of their customers and prospects.
Sweepstakes participants who visited IXACT Contact’s Facebook page were asked two questions from a drop down list about the biggest challenge in their career overall and the biggest challenge they face in keeping in touch with past clients. The winner was chosen randomly and the prize was six months of IXACT Contact’s real estate contact management system for free.
At 47%, “not enough time” came in as the number one challenge sweepstakes participants (who were all Realtors) had in keeping in touch with past clients. The next biggest challenge was “not knowing what to talk about” at 19%.
With regards to the biggest challenge in their career overall, the most chosen response was “keeping and staying organized” at 31%, followed by “generating leads” at 20%, “converting leads into clients” at 15%, and “finding creative ways to stay top of mind” at 14%.
These challenges are exactly the ones that IXACT Contact was created to address. From its inception, the company has had a clear understanding of what matters to Realtors, and what Realtors need in a real estate contact management system to help them better manage and grow their business.
This insight re-confirmed to the company that they’re on the right track with regards to current and future product enhancements being aligned with the needs of real estate agents.
IXACT Contact has been so successful over the years because of their deep understanding of what matters to Realtors, what agents need in their business, and what’s required to help Realtors accelerate their business growth.
For instance, IXACT Contact provides subscribers with a professionally written and designed monthly real estate newsletter that they can send through email. It’s an easy way for agents to stay in touch with clients and prospects with virtually no work or time commitment involved.
In addition, the real estate contact management system helps Realtors stay organized by giving them the ability to manage their contact database, calendar, task list, and active business from one consolidated place. The system reminds Realtors to perform tasks and when key dates arise. It can even automate a lot of their marketing.
“It’s reassuring to know that the key features of our system directly address what Realtors struggle with, such as keeping in touch and staying organized,” said Rich Gaasenbeek, Vice President, Sales and Marketing, IXACT Contact.
The insight gleaned from the Facebook sweepstakes is valuable in another way too. As IXACT Contact author's dozens of articles and helpful information every month for Realtors on its blog and for publications such as AGBeat, RETechnology, and Inman Next, the data from the sweepstakes will help the company determine what content to write and more and less of.
IXACT Contact’s sweepstakes was a success because it was easy for participants to enter (took less than a minute of their time), and because it was heavily promoted – both through social media and through a dedicated email marketing campaign to prospects and clients.
About IXACT Contact Solutions Inc.
IXACT Contact® is an easy-to-use web-based real estate CRM and real estate marketing system that helps REALTORS® build lasting relationships with past clients, hot prospects and important referral sources. IXACT Contact makes it easy to maintain full contact profiles and to stay in touch with clients in a way that’s personalized, relevant and timely. With IXACT Contact, real estate agents can convert more leads into listings and attract more referrals and repeat business. Real estate sales and real estate prospecting become easy. Real estate marketing is also a snap with IXACT Contact’s personalized mass email, drip marketing, e-Newsletter, and Email Campaign Reporting features. The Active Business side of the system helps REALTORS® keep control of transactions by managing all the to-do’s associated with listings and buyers. Sign up for a free five-week trial today at http://www.ixactcontact.com.