Borrell Associates Launches Digital Media Vendor Directory

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Over 250 companies that serve local-media digital operations are listed in the new directory.

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it just made sense for us to offer an independent resource for digital media decision-makers

Borrell Associates announced today that it has launched a Digital Media Vendor Directory. The directory is aimed at local media companies and is designed to assist digital media executives with finding the right products and services to run their digital operations.

Already, the directory has more than 250 vendors listed across 50 categories such as Ad Sales Management, Website Development, Analytics and more. Borrell Associates is adding free articles in the directory for digital media executives on a variety of vendor related topics. “Everywhere we go clients are always asking us for vendor advice, so it just made sense for us to offer an independent resource for digital media decision-makers,” said Shari Donnermeyer, the directory’s account executive.

The Digital Media Vendor Directory includes company descriptions, contact information, videos, special offers and even white paper downloads from vendors. The site includes featured listings of companies such as Laredo Group, Second Street, Axiom, Impact Engine, NRS Media, AdMall, Taponix and VendAsta Technologies.

A free listing is currently available to any company selling products and/or services to media websites and/or their mobile operations. Vendors can go to the site and list their company through a simple process in just a few minutes.

About Borrell Associates

Borrell Associates is an advertising research and consulting firm that assists local media websites in maximizing their ad revenue. Borrell Associates helps media companies to develop and implement fact-based strategies and ad-sales tactics supported by our proprietary local ad-spending data through products such as the Compass Report that details local ad-spending patterns for 100 businesses across 13 media. In 2011, Borrell Associates acquired Belden Interactive, a leading survey research firm studying ad-spending intentions at the local-level by SMBs. With 18 employees, Borrell Associates is based in Williamsburg, VA with an additional office in Seattle.

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