(PRWEB) August 31, 2012
“Small business owners are unwittingly committing business suicide by caving in to the pressure to cut prices and worry about their competitors more than they worry about themselves and serving their customers and clients. Small business marketing is NOT just about cutting prices and following the mantra ‘the customer is always right’” says outspoken and controversial small business advocate and educator, Jon McCulloch, in announcing his new book “Why Your Customers Suck”.
McCulloch continues: “The truth is small business owners make a rod for their own back with their ill-conceived sales and marketing strategies by not thinking through the implications of how they present and position themselves to their customers and clients. Anything that happens to you in your business is down to one person – and he or she looks out at you every morning from the mirror. Every customer and client you do business with is someone you have invited and accepted into your life.”
“So if you find yourself dealing with mean-spirited penny-pinching customers who try to squeeze you for everything they can, who are never satisfied and, when the time comes are glacially slow to pay – assuming they ever pay at all – then there’s only one person to blame. Yourself”.
Strong words indeed, but words he is prepared to stand by, because until Monday September 3rd 2012 you can download your own copy of “Why Your Customers Suck” for free from the Amazon Kindle store.
In this book small business owners will discover:
-- How to sell at higher prices than their competitors without losing sales.
-- The THREE vital steps to making themselves the “King of the Hill” in their industry or local marketplace.
-- How a small price-increase no one will even notice can easily increase profits by 39% or more
-- The vicious damage of a “small” 10% price cut that slashes profits by an agonising 38.57% (this is a self-inflicted and often fatal wound).
-- Why competitors are irrelevant (and what small business owners MUST do instead of “competing”).
-- And much, much more.
Jon concludes: “The truth is small business marketing and thriving, not just surviving, in any economy is easier and simpler than most small business owns believe. What holds business owners back is their preconceived ideas of what is and is not effective and ‘allowable’. Put simply, they let circumstances and conditions beyond their control intimidate them into poor marketing strategies. I’ve yet to see a small business owner who didn’t follow the suggestions I share in this book make substantial increases in sales and profits. Business owners can choose to do the business they want, with whom they want, at the price they want, and only IF they want. To pretend otherwise is business suicide”.
Jon McCulloch is a leading direct response marketing consultant and an outspoken and controversial small business advocate. He lives in Ireland but serves small business owners all over the world, sharing with them the simple but highly effective ways to increase their profits and deliver higher quality products and services to their customers and clients.
His new book, “Why Your Customers Suck”, is available now n the Amazon Kindle store and is FREE until September 3rd 2012.