Rokstok Expands its Verrago Collection with 195 New Ring Styles

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Armed with over 195 of the newest and latest Verragio ring styles, is determined to sell more Verragio product than any other retailer in the US.

No other bridal designer has experienced the recent success that Verragio has.

National engagement ring designer Verragio has launched its Parisian collection of engagement rings. The response from consumers has been overwhelming and every style in the collection has been well-received. In the past 3 years, Verragio successfully re-invented itself and has taken the bridal community by storm. No other engagement ring designer is experiencing the same kind of attention and growth that Verragio is at this moment. With that being said, online sales of engagement rings have grown tremendously and with a sluggish economy at hand, consumers are looking for more ways to stretch their dollars. Advancements in web design have eliminated many of the barriers that needed to be overcome in order to provide an online experience similar to the real-life touch and feel of buying in a bricks and mortar store.

Rokstok has worked diligently over the last 2 years to try and provide an online experience as close to that of a true retail jewelry store. Their marketing staff has added many new 3D videos, Live Help, thousands more product shots, and they are working on a new comparison feature that allows the consumer to sift through the thousands of engagement rings on their website as they would in a retail setting. These advances are one of the many reasons has achieved the high conversion rates not normally managed by online jewelry websites. This success coupled with Verragio’s explosive growth prompted Rokstok to expand it’s Verragio product offerings. “Our confidence in the Verragio designers and brand recognition was strong enough to make large scale additions to our online collection of their products” say Andy Moquin, president of Moquin adds, “We have added over 195 new Verragio engagement ring styles and we just know that this will equate to large pay backs very quickly.”

Not too long ago Rokstok rolled-out a Verragio ring builder that allows it’s consumers to build their engagement ring purchase online and also receive instant package pricing. The success Rokstok has experienced with its Verragio Ring Builder is large in part because of its proprietary algorithm used to calculate package pricing for online consumers. Site visitors can select their engagement ring, choose a diamond, and receive an instant quote that can sometimes save them thousands of dollars. Moquin says, “We have realized the importance of partnering with suppliers like Tacori and Verragio and look forward to sharing in their success”. Consumers can now view the entire collection of Tacori and Verragio rings online using the rokstok ring builder.

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Andrew Moquin
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