In China there is a hunger for an inside scoop of the lifestyle in New York City.
New York, NY (PRWEB) August 31, 2012
Produced by Chiu-Ti Jansen, founder of the CHINA HAPPENINGS™ brand, CHIU-TI’S NEW YORK FASHION WEEK DIARY will be a series of presentations that bring an informed vantage point on the New York fashion scene, seen from a New York who is intimately familiar with the visual languages that speak to both Chinese audience and New York fashion world. SINA FASHION will promote the branded video presentations, crisp Weibo-style write-ups and live Weibo interviews conducted by Ms. Jansen through its powerful online and Weibo platforms. The series will kick off with a special feature on Oscar de la Renta, winner of this year’s Couture Council Artistry of Fashion Award, at an award ceremony hosted by the Museum of the Fashion Institute of Technology on September 5, 2012 at the Lincoln Center’s David Koch Theater. As a Board member of the Couture Council and a Vice Chair of the Award Luncheon, Ms. Jansen will also interview the VIPs among the 700 guests attending one of the most celebrated fashion-related events in New York City. The other New York-based designers who will be featured in the SINA FASHION series include Jason Wu, Phillip Lim and Diane von Furstenberg.
According to Chiu-Ti Jansen, “In China there is a hunger for an inside scoop of the lifestyle in New York City. Since I founded CHINA HAPPENINGS™ I have always wanted it to be a truly bilingual, bi-cultural platform that can effectively and fluidly translate between the two cultures. I am thrilled and honored that SINA FASHION shares the same vision to bring the authentic New York fashion, style and experiences to its far-reaching Chinese and worldwide viewers.”
This summer Ms. Jansen appeared in China’s top-rated fashion/beauty show I Am a Great Beauty as a New York fashion expert, introducing to the show’s audience the unique characteristics that distinguish the “New York Style.” Produced by Hunan TV, one of the most influential media networks in China, I Am a Great Beauty entertains on average 15 million TV viewers per episode, with additional viewers following its Web posting, and boasts one of the most influential TV hosts He Jiong (with more than 20 million Weibo followers, ranked No. 5 in the entire China). Ms. Jansen appeared in the episode aired on August 18 (a link to the video is attached: http://www.iqiyi.com/shishang/20120820/55b038a4f7cf4e9c.html).
About CHINA HAPPENINGS™
CHINA HAPPENINGS™ is a multimedia platform founded by Chiu-Ti Jansen, Publisher of YUE Magazine, to focus on the lifestyle and cultural industries of contemporary China. YUE, the preeminent Chinese-English lifestyle magazine, is published by a joint venture established by Jared Kushner’s Observer Media Group and CHINA HAPPENINGS™. YUE is modern luxury Chinese travelers’ gateway to the high-end, history-rich brands across fine jewelry, watch, fashion, art, culture, design, real estate and lifestyle industries in New York City. Since its launch in November 2011, YUE has gained a following among the Chinese business and leisure travelers and New York luxury businesses as the embodiment of New York’s international lifestyle.
Ms. Jansen wrote a column titled CHINA HAPPENINGS for NYO Magazine. She has also written on Chinese luxury lifestyle and cultural scenes for English publications such as Sotheby’s at Auction Magazine and the Whitewall Magazine. A native speaker and writer of Mandarin Chinese, she regularly contributed to the China Times, the United Daily and the Artist Magazine on a wide array of cultural and art-related issues.
Prior to founding CHINA HAPPENINGS™, Ms. Jansen was a New York-based corporate partner of Sidley Austin LLP, an international law firm of approximately 1,700 lawyers. Educated at National Taiwan University with advanced degrees from Yale and Columbia, Ms. Jansen is currently an International Honorary Ambassador of the Lang Lang International Music Foundation, a member of the Contemporary Art Advisory Committee of China Institute in America, a Board Member of the Couture Council of Museum at the Fashion Institute of Technology (FIT) and a life member of the Elizabethan Club (for Renaissance Studies) of Yale University. The Art and Living Magazine recently features her in an interview included in its 2012 “Bridging the East and the West” Edition. She has appeared as a fashion expert in China’s top-rated fashion/beauty show I Am a Great Beauty and has been interviewed by Wall Street Journal, Women’s Wear Daily, World Journal, Jing Daily, SINOVISION, China Press, Sing Tao Daily, among others.
About SINA FASHION
SINA FASHION, powered by Nasdaq-listed SINA Corporation, is one of the most influential fashion portals in China. SINA is a leading online media company that combines Web-based information, news, email, blogs, micro-blogs (called Weibo), video and social media in one single fully integrated platform. With more than 280 million registered users and over 900 million daily page views, SINA is the most recognized Internet brand name among the Chinese communities worldwide. As of the end of 2011, there were over 300 million registered users on SINA Weibo that generated over 100 million posts every day, of which 9% of registered users are daily active users. Please refer to the attached link to SINA FASHION’s website: http://fashion.eladies.sina.com.cn/.