Los Angeles, CA (PRWEB) August 31, 2012
It probably goes without saying that the nuts and bolts of marketing is not part of the usual law school curriculum. Law students are training to think like lawyers, to analyze cases and statutes and apply their findings to particular fact patterns. The standard exam strategy for final exams and the grueling bar exam is IRAC: Issue, Rule, Analysis and Conclusion. Rarely are law students taught, let along tested, on how to operate a legal practice.
Attorneyboost.com wants to help bridge the gap between the absence of marketing advice in law school and the harsh baptism of fire solo or small firm attorneys get when they start their own practice, by providing useful, practical and free marketing suggestions and advice.
Marketing Per Diem will be available every Thursday, with new episodes posted on http://www.attorneyboost.com, promoted through the company’s twitter account (@AttorneyBoost) and Facebook page (Facebook.com/attorneyboost).
Practicing attorneys know that marketing is more art than science. Effective marketing requires careful thought and planning. Advertising strategies must be measured and tested regularly. What worked yesterday may not work today. And as technology and society grow and evolve, marketing and advertising strategies must adapt accordingly.
The premier broadcast of Marketing Per Diem will set the stage for future broadcasts by discussing the differences between marketing and advertising, how to start developing a marketing plan, and various advertising strategies attorneys can use to grow their practice.
Marketing Per Diem will be hosted by Jason M. Romrell, Attorney Boost’s CEO and a practicing lawyer and business coach. Guests will range from marketing experts, practicing attorneys “in the trenches”, and consumers who are beneficiaries of good legal marketing or casualties of bad legal marketing.
If you are a marketing professional and would like to be added to the guest list for future broadcasts, please send a short bio and your area of expertise to radio(at)attorneyboost(dot)com.
Attorney Boost LLC focuses on performance-based marketing, specifically lead generation for legal professionals. The company is backed by a management team with many years of proven success in online marketing and lead generation.