Integrated Marketing Agency, redpepper, Develops Successful Facebook Promo for Retailer, Off Broadway Shoes

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Award-winning integrated marketing agency, redpepper, successfully launched Facebook promotion for Off Broadway Shoes which increased fan base by 138%.

Nashville agency redpepper is currently documenting the happy ending to another successful Facebook promotion. A partnership between shoe retailer Off Broadway Shoes and Sony Pictures provided the opportunity to brainstorm, design and implement the Sparkle Red Carpet Movie Premiere Giveaway. The red carpet giveaway is a Facebook-centered promotion touting two grand prizes, weekly prizes, an engaging game and coupon incentives.

Participants were drawn to the Off Broadway Shoes Facebook page for a chance to win a VIP trip for two to the Hollywood premiere of Sparkle. In addition to the VIP trip, the promotion offered chances to win a shopping spree at Off Broadway's Sunset Boulevard store or one of four $100 gift cards. The additional prizes were snagged by playing Sparkle Spree, a game redpepper designed to keep entrants engaged throughout the course of the giveaway.

redpepper has a successful track record helping retailers grow their fan base through engaging Facebook promotions. In fact, during a month long promotion for retail client, Kirkland's, the home decor company's facebook page was the fastest growing retail page in the world and 6th fastest growing page overall.

“We are thrilled with the results of the Off Broadway Shoes Facebook promotion, during the campaign their fan base increased by 138%.” said Tim McMullen, Co-Founder and Lead Strategist at redpepper.

redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than four dozen national and regional industry awards.

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Samara Anderson
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