Nation’s Largest Breast Reconstruction Practice, PRMA, Unveils New Interactive Website to Better Educate Women About Their Reconstructive Options

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New site deploys latest technology to give women best access to information about breast reconstruction options, puts focus squarely on women, and helping women rebuild their lives after breast cancer

PRMA Plastic Surgery

PRMA Plastic Surgery, San Antonio, TX

We quickly learned how central patient communication is to all that PRMA does in trying to ensure that women are fully educated and that they get the answers needed about their breast reconstruction options.

PRMA Plastic Surgery, the nation’s largest breast reconstruction practice has launched a new Website. Created using the latest digital technology and featuring a fresh new look and feel, the new site is designed to enable breast cancer patients anywhere to find pertinent information about their treatment options regardless of the computer, tablet or smart phone they happen to be using.

It is estimated that nearly 70 percent of breast cancer patients are not informed about their reconstructive options. PRMA’s new Website is just another platform that the practice is using to change that.

PRMA is the largest breast reconstruction practice in the nation and has made it its mission to make the facts about reconstruction options available to women everywhere. In addition to using its Website as a vehicle for communicating with women, PRMA has a very robust social media presence with an astounding 84,000 fans engaging regularly on its Facebook page.

Dr. Minas Chrysopoulo, plastic surgeon with PRMA said, "Every aspect of the new site was designed to help women anywhere and everywhere stay connected with the best possible, most up-to-date information about breast reconstruction.” He said, “The new site also embraces the authentic and highly engaged nature of the breast cancer community by giving them a place they can go to connect with others traveling on similar journeys.”

To create its new Website, PRMA worked with Texas Creative, a full-service communications firm with extensive experience in healthcare marketing.

“Working on the PRMA website was truly an inspiring project for all of us at Texas Creative,” said Camille Mandigo, executive vice president of Client Services for Texas Creative.

“We quickly learned how central patient communication is to all that PRMA does in trying to ensure that women are fully educated and that they get the answers needed about their breast reconstruction options.” Mandigo said, “We were proud to help PRMA in this charge by building a dynamic and content driven website to help women everywhere.”

Mandigo said, “PRMA's strong social media presence and inspiring testimonials were integrated into the site in a number of ways to encourage community participation through sharing on Facebook and other social outlets. And as for the bold new look, “That came from the patients themselves.” Mandigo said, “A group of willing PRMA patients sat for a photo shoot that is now showcased on the homepage along with their powerful stories of breast cancer and reconstructive surgery.”

Some of the features of the new site include:

  •     Easy navigation through all breast reconstruction options and an extensive before-and-after photo gallery
  •     New, interactive features enable virtual consultation and a sign up feature that allows women to connect with the Pink Ladies breast reconstruction support group
  •     Easy navigation and streamlined processes make communication with PRMA a seamless process for all patients
  •     Mobile compatibility through specific web development techniques that showcase PRMA’s work to prospective patients, regardless of the phone or computer being used. This eliminates the need for a separate mobile website

The new website also features a rejuvenated corporate identity and incorporates thought leadership content by PRMA’s surgeons that will be updated on a regular basis and featured on the Blog page.

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About PRMA
PRMA Plastic Surgery in San Antonio, TX, specializes in advanced breast reconstruction using the patient's own tissue. Procedures offered include the DIEP flap, SIEA flap, GAP flap, TUG flap, fat grafting and Alloderm one-step. Patients are routinely welcomed from across and outside the US.

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Brandy Korman
PRMA
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