HOT 97 TV Presents Shoe Week’s First ‘Sneaker Sessions’ to Celebrate Hip Hop Culture During New York Fashion Week

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Shoe Week brings a needed footwear spotlight to Fashion Week. Hot 97 TV Presents Shoe Week's Sneaker Sessions is a celebration of Hip Hop culture, creative expression, and lifestyle during NYFW SS 2013.

“When you look at both fashion heritage and trends, sneakers increasingly deserve their place in Fashion Week,” says Shoe Week’s Co-Founder/CEO, Paul Farkas

Sneakers during New York Fashion Week? Fresh on the scene!

HOT 97 TV Presents Shoe Week’s first “Sneaker Sessions” during New York Fashion Week on September 12th at New York’s premier XVI Rooftop Lounge, sponsored by The Source, Alma Tequila, and Zico. It will be a groundbreaking event celebrating sneaker culture and Hip Hop, with a strong DJ and artist line-up kicking it into high gear, including HOT 97’s DJ Bobby Trends, along with DJ PM, DJ Eloy and Aria Perez. Doors open at 9:00 pm and giveaways will be featured during the night.

The night will be co-curated by Kevin SAER Leong, CEO and Head Designer of Origami, and SVP/Creative Director of Russell Simmons' Simmons Designs Group. HOT 97 TV will be premiering a sneak peak of its original web series “LACE’d”, coming this fall, starring DJ Bobby Trends. This web series will give the viewers an insider’s look at Hip Hop and sneaker culture, featuring special guest appearances from some of the biggest stars in entertainment and sports today. (http://www.hot97.tv) (http://www.djbobbytrends.com/blog/category/kicks/)

“When you look at both fashion heritage and trends, sneakers increasingly deserve their place in Fashion Week,” says Shoe Week’s Co-Founder/CEO, Paul Farkas. Farkas adds, “This is true from progressive global sneakerhead and Hip-Hop culture, to the remarkable demand for the latest athlete and celebrity-collaboration sneakers, and the trending luxury sportswear affluencers need for the nightlife scene. Demand has never been higher and new collaborations are consistently announced with sneakers as a versatile canvas for all sorts of expression.”

HOT 97 VP of Digital Programming and Entertainment Lin Dai adds, “Sneakers and Fashion are a major part of Hip Hop culture. Sneaker Sessions during Fashion Week is a celebration of our culture and the creative expression of the lifestyle. HOT 97 TV is excited to be the digital and mobile platform to bring unique and original programming experiences like this to our audience.”

Sneaker Sessions is part of Shoe Week™, launching September 6th – 13th, during New York Fashion Week Spring/Summer 2013. Key events include shoe-focused runway shows, a footwear and lifestyle industry panel, a live presentation of Shoe Fleur: A Footwear Fantasy, Style Tweetup, and Sneaker Sessions. (http://www.ShoeWeek.com)

Shoe Week’s Co-Founder/Creative Director and Celebrity Accessories Expert/Stylist, Kimmie Smith adds, “Many of the elements that are found within heels and flats are also apparent in designer sneakers from luxury materials such as python, creating limited editions and embellishments such as rivets and Swarovski Crystals. This progression should be celebrated.”

An interesting mix of footwear and accessories brands will be included over the week, such as Aiisha Couture, Althea Harper, Estuaries NY, Gasoline Glamour, Giemme, Linea Pelle, Mauri, Norma Kamali, O'Neill, Princess by London Shoes, Robert Graham, Q by Pasquale, Ted Rossi NYC, Sophie By Couture, Theia Couture, and more.

ABOUT THE FOUNDERS:
Shoe Week is the brainchild of Accessories Expert and Editor in Chief of style blog, Kitten Lounge, Kimmie Smith, and Social Futurist, Paul Farkas. Over the past decade, Kimmie’s fashion expertise as a visual merchandiser, accessories stylist and designer, led her to be truly accessories-driven. Paul is a leading trend spotter and bleeding edger with a knack for forecasting how industries and culture push forward. Together, they realized that footwear, handbags, and accessories are truly adored, highly sought and collected, and increasingly primary for style and expression, while overlooked by complimentary apparel. Paul and Kimmie’s mantra boasts being 'Accessories Forward' and have now set up the platform to feature shoes and handbags with accessorized looks as lifestyle sommeliers.

About HOT 97
HOT 97 (WQHT FM) is the world's first all Hip-Hop station and has held the dominant position in New York for over ten years. HOT 97 is best known for it's celebrity on air talent, such as Angie Martinez (Grammy nominated artist) and Funkmaster Flex (television host, multiple gold records), as well as being the world's premier source for Hip Hop music culture. HOT 97 TV is an online and mobile destination for original web series, celebrity content, concerts and music videos. For more information, please visit http://www.hot97.com, facebook.com/hot97official, or twitter.com/hot97

About Emmis Communications – Great Media, Great People, Great Service®:
Emmis Communications is a publicly held media company with over 30 media entities spanning print and radio. Emmis Communications is an Equal Opportunity Employer based in Indianapolis, Indiana.

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