Acquirgy Launches Best-Practices Customer Acquisition eBook Library

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6 Titles Available Now, New eBooks to be Published Monthly

Customer acquisition agency acquirgy has launched an eBook library featuring their “Exclusive Ebook” series, many of which are co-published with leading companies serving the DRTV and ecommerce marketplaces. The library can be found at: http://LB9.acquirgy.net, and the initial eBooks available are:

WINNING DRTV STRATEGIES – HOOVER
19 strategies that propelled Hoover infomercials to dramatic success are revealed in this profusely illustrated eBook. It’s like a giant case study that gives you a roadmap for DRTV success.

HOW ONLINE SHOPPING CARTS KILL DRTV CAMPAIGNS
Shopping cart abandonment is 78% for DRTV marketers. Learn why this problem exists and what to do about it so you can avoid losing large numbers of sales.

BEHIND THE SCENES
Find out exactly what it takes to craft a outrageously successful DRTV campaign, supported by search and other digital strategies. Interviews with our own experts reveals intel you won’t find anywhere else.

DRTV DERAILERS
Numerous Internet-age issues can easily derail the most promising DRTV campaign, instantly turning it into a train wreck. Learn what these problems are and how to avoid them.

SHOW ME THE MONEY #1 with Swipe Payment Solutions
Getting paid in the digital age can be a real challenge, and this eBook explains the in’s and out’s of merchant accounts, providing strategies to increase sales volume and avoid major business interruptions.

THE “TV TUNEAWAY” FACTOR with Treehouse Media
Learn how and why shooting and airing your short- or long-form in High Definition is one way to increase response by ensuring that consumers keep watching your commercial.

eBooks currently in production include titles acquirgy has developed with law firm Manatt, Nielsen, Dial800, SF Global, IfByPhone, IronRoad and others. “We’re planning to publish about 20 titles in the upcoming months to create the definitive collection of best-practices customer acquisition ebooks,” said EVP Irv Brechner, who has also created the Customer Acquisition IntelCenter, which has another 75+ papers, briefs, articles and thought leadership content (http://R3G.acquirgy.net).

About Acquirgy
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.

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Irv Brechner
Acquirgy
732-321-1924
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