Caribbean Joe Apparel and Accessories Selects Minoya Company Ltd as Men’s Apparel Licensee in Japan

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Brand Matter has announced that Minoya Company Ltd. has been named a licensee of Caribbean Joe apparel and accessories for men’s sportswear and activewear in Japan. Minoya plans to show the line of Caribbean Joe men’s sportswear and activewear in October and be at retail exclusively in Japan by April, 2013.

Brand Matter has announced that Minoya Company Ltd. has been named a licensee of Caribbean Joe apparel and accessories for men’s sportswear and activewear in Japan. The announcement of the licensing partnership was made by both Rick Platt, President of Brand Matter, owners of Caribbean Joe and Tomohiro Kinomura, President of Minoya Company, Ltd.

Minoya plans to show the line of Caribbean Joe men’s sportswear and activewear in October and be at retail exclusively in Japan by April, 2013.

“We are thrilled to add Minoya Company to the Caribbean Joe family of powerful licensing partners,” said Mr. Platt. “Caribbean Joe fits nicely into their line-up of successful international brands like Converse, Beverly Hills Polo Club, Dickies, Kangol and more.”

Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Caribbean Palms, Island Winds, Lil’ Joe, Jamaica Bay and CJ Breeze trademarks. Products offered include: women’s, men’s and kid’s sportswear; women’s and men’s swim; sunglasses; men’s and women’s fragrances; luggage; shoes; women’s intimates; loungewear and sleepwear; beach accessories; home textiles; kitchen textiles; beach towels; storage solutions; skin care and sun care; small leather goods; watches; headwear; and handbags, in the U.S., Canada and Mexico.

ABOUT MINOYA COMPANY LTD
Founded in 1948, Minoya works with more than 20 licensed brands including airwalk, Converse, Gianni Valentino, Beverly Hills Polo Club, Dickies, Kangol. Spalding and Disney. Headquartered in Gif-Uken and with an office in Tokyo, the company also operates four manufacturing centers in China and subcontract factories all across Asia. The company, which manufactures high-quality goods at reasonable costs, distributes merchandise more than 20 million items annually to more than 17,000 individual retail outlets across Japan including 110 volume retailers, 107 specialty stores and 52 wholesale stores.

ABOUT BRAND MATTER
Brand Matter is a diversified brand management and licensing company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include Ellen Tracy Bronze & Black Label, and Caribbean Joe. We invest in Brands that maintain a positive emotional connection with consumers. Additionally, we offer strategic guidance in the full spectrum of brand building, marketing and licensing to such world class brands as Carlos Falchi, Field and Stream, Cloudveil and Linens N Things. Guided by expert teams, Brand Matter serves as the catalyst to increase brand value through innovation, marketing, product extensions and licensing partnerships. We manage and market the licensing of our owned and affiliated brands with best-in-class manufacturers, wholesalers and retailers.

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Doug Drotman
Drotman Communications
(631) 462-1198
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