Branderro 2.0 Launch Signals Major Shift in Fraud Detection

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Branderro™ 2.0 Online Exposure Solution Now Monitors Brand and Product Activity on Over 450 Auction/Classified Sites™ today announced the release of Branderro™ 2.0, a comprehensive, online fraud detection solution that changes the way retailers protect their brand. Branderro™ 2.0 monitors over 450 online auction and classified sites―providing retailers, brand managers, and Loss Prevention professionals with the ultimate solution for monitoring their brands, products, and intellectual property. This patent-pending technology monitors sites 24/7, notifying organizations of suspicious online activity.

Branderro™ 2.0 changes the fraud detection playing field by monitoring listings with any search token imaginable―brands, products, and an infinite number of combinations. The solution intelligently accounts for listings with misspellings, abbreviations, symbols or other derivations to deliver comprehensive results. Retailers now have a way to see across the online auction spectrum with a consistent view. Branderro ™ 2.0 continuously acquires, standardizes, and distributes this auction data, so that investigative and asset protection teams have a unified view of auction activity. Clients can choose to receive this critical insight via real-time notifications (email and SMS), detailed transaction files, or comprehensive reports.

Branderro™ 2.0 delivers the following fraud monitoring capabilities:

  • An infinite number of brand/product combinations can be monitored in near real-time
  • Brand/product tokens are intelligently standardized for misspellings, abbreviations, and infinite combinations
  • Brand and product search tokens can be customized to client needs and experiences
  • Fully supports monitoring across products, product lines, and product categories
  • Monitors trademarked brands, and brand derivations

"We've spent the past six months listening to major retailers’ feedback and requirements and incorporating them into Branderro 2.0. We’ve built the most innovative and flexible fraud detection solution in the marketplace. Our clients shared current practices, and the need to have a flexible, scalable solution. As a result, retailers and Loss Prevention professionals―for the first time―have a single source of record for an enormous amount of auction activity. This isn't about monitoring a single site for activity. This is about changing the approach, and listening to the activity on an endless number of sites simultaneously. Branderro™ has homogenized online auction activity, and is providing the market with a comprehensive system of record for auction activity. In our opinion, that's game-changing," said Don Peterson, Vice President Product Development at™

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