“Local marketing efforts, such as geo-targeting in Adwords, creates a huge impact in the success of internet marketing campaigns,” remarked founder of RCBryan and Associates, Roger Bryan.
Cleveland, OH (PRWEB) September 01, 2012
Cleveland marketing firm RCBryan and Associates announced a new offer this week that will help businesses capitalize on local marketing trends. After a Search Engine Land article posted this week revealed the new geo-targeting options added by Adwords, RCBryan & Associates found this was the perfect time to help advise online companies on their local marketing campaigns. Geo-targeting options help with the integration of proven marketing and advertising techniques such as local marketing into a company’s development initiative.
The new Adwords updates are focused on geographical targeting, and is part of their city-level targeting and location extension to new countries. One of the most notable changes is the switch to DMA targeting, which is trademarked by Nielson, so it will allow advertising efforts online to target the same groups that television advertising targets. Postal code targeting for Canada is also a big geo-targeting update for Adwords users, as it allows direct mail and online marketing to sync up.
“Local marketing efforts, such as geo-targeting in Adwords, creates a huge impact in the success of internet marketing campaigns,” remarked founder of RCBryan and Associates, Roger Bryan. In regards to the postal code targeting updates, Bryan shared that “being able to target the same audience as other marketing efforts, such as direct mailing, is a great help for internet marketing campaigns.” The Search Engine Land article inspired RCBryan & Associates to further assist companies with their local marketing goals.
The Adwords updates and changes affect any business that uses internet marketing to promote their website. Because of the big range of companies this may affect, RCBryan & Associates is giving away free consultation calls to go over any questions people may have. For more information about local marketing, how this Adwords update affects it, or to schedule a free consultation call contact RCBryan and Associates at 888-722-7926 or visit their website http://www.rcbryan.com/local-marketing