ASAE Selects HighRoad Solution to Provide the Next Generation of eMarketing Services to the Association Industry

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ASAE and ASAE Business Services today announced it will partner with HighRoad Solution, an industry leader specializing in integrated eMarketing solutions for associations and nonprofits, to provide the next generation of eMarketing services to the association industry. HighRoad earned ASAE’s endorsement after an extensive evaluation of top technology solution providers.

ASAE first became a client of HighRoad Solution in 2011. ASAE’s favorable experience with HighRoad’s level of expertise and customer service led to the consideration of an ASAE-Endorsed Business Solutions’ partnership.

“Like most organizations, we have a number of technology tools that need to act as one ‘system,’ so the fact that HighRoad Solution integrated seamlessly with ASAE’s AMS, Aptify, was a critical factor in choosing HighRoad. One of our strategic focuses is mobile and the rendering of eMails on a mobile device is first class. Finally, the product’s ease-of-use won over our staff.”

Reggie Henry, CAE
Chief Information Officer
ASAE: The Center for Association Leadership

After an extensive due diligence process was conducted by ASAE Business Services, a strong partnership has been formed around ASAE’s official endorsement of HighRoad’s eMarketing services to the association community.

HighRoad President and CEO David Caruso said, “We are excited about the prospect of working closely with ASAE leadership to serve the needs of the association and nonprofit industry.”

About HighRoad Solution
HighRoad Solution, LLC was founded in 2005 by a group of industry specialists with over 20 years of experience in providing integrated eMessaging solutions to Associations and Not-for-Profits. Their client partners include Rotary International, National Association of Manufacturers, National Federation of Independent Business, Military Officers Association of America and Meeting Professionals International to name a few.

HighRoad Solution’s integrated eCommunication platforms encompass all modes of digital marketing including eMail/eNewsletters, Virtual Meetings, Conferencing, Fax, eSurvey, Mobile Text and Voice Broadcasting.

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