(PRWEB) September 10, 2012
Creating a diamond trading platform is quite a straightforward exercise: set up the web site, charge buyers and sellers a subscription fee and commissions for buying and selling diamonds and offer very little in the way of service and keep your overheads to a minimum. Except that in the modern-day global diamond market where margins are tight, customers are looking for a competitive advantage, and need a strong reason to use a new electronic platform since many already exist.
That is where the owners of recently launched diamond trading platform DiamondFloor.com can make a difference by providing a compelling reason for buyers and sellers to use their newly launched service. The New York Based company believes that where other companies simply provide buyers and sellers with a basic system of searching for, and possibly finding, a particular stone, DiamondFloor.com has gone several substantial steps forward to supply a much broader and valuable service.
"This is a product that saves time and money for both buyers and sellers," explained General Manager Dan Gildoni. "It is easy to use and provides quick and secure solutions. Although diamond bourses and offices retain their importance in the international diamond business, we must also accept the changing face of the trade and of life in general. People are used to the idea of buying online, and it is not the worrying experience that it once was for users. "
"We use high-level security features that ensure anonymity, and also that payments can be made safely and without fear. Diamonds are delivered quickly and for the lowest price. We have a money-back guarantee that gives users reassurance that if the diamond is not exactly what they were looking for, then they can return it. This is the modern face of the diamond industry. We are offering a comprehensive service where we place the buyer and his needs at the centre of our operation."
Indeed, DiamondFloor.com's service is more akin to that of a broker, buying goods at the best possible price from leading diamond producers and diamond manufacturers and offering them to buyers. DiamondFloor.com has positioned itself as a high-volume buyer of diamonds, with 1,700,000 million carats of goods being acquired every month. It has 200,000 diamonds with certificates, mostly from the GIA, and the company stresses that the diamonds it offers are exactly as stated.
Having offices in the leading diamond centers, Ramat Gan, Hong Kong and New York, and with contacts throughout the industry, the firm is able to source diamonds at highly competitive prices, Gildoni said.
"Our goal is to keep the suppliers on their toes and to make them aware that they are in a constant price battle. Our people all over the world are well connected and so able to find goods that other firms do not know about. We are able to negotiate the best price because we know the sellers."
The firm's buyers will check all diamonds offered for sale to ensure they are exactly as stated, he explains. Another advantage is that DiamondFloor.com is offering a service where buyers and sellers remain anonymous with all transactions taking place via the platform.
"First of all the service for buyers is free," Gildoni said. "There are no subscription costs, unlike some other sales platforms where annual subscription can run into hundreds of dollars. We earn our money by charging a three percent commission from the seller, which is a lower rate than other platforms charge and that also sets us apart."
"After logging in, you can either bid a price for the diamond in question, or buy it outright. Only the buyer and seller can see what is happening online regarding the transaction; it is not open for all users to view as is the case elsewhere. This helps to give both buyers and sellers confidence."
"But this is not just a service where buyers have to make contact with the seller and do all the running around trying to close the deal. We check the diamond and state its exact situation. If it has a brown tint, for example, or is milky. If it is a stone that we do not like or would not buy ourselves we will tell the buyer what the problems are that we see and let him decide."
Unlike other electronic diamond trading platforms, DiamondFloor.com has a money back guarantee. "It is not a case of 'Mazal U'bracha' and a shake of the hand," Gildoni says. "The buyer can return the diamond and get his money back within seven days with no questions asked. And that is a big advantage. "
"All you get on other sites that sell diamonds is price comparison. However, we look for the best price for each category of diamonds right at the start of the process, and this ensures that buyers will get a good deal. We are not just a diamond trading platform; we provide a complete service in the style of a broker. We are working for both sides – to ensure the supplier has customers and that the buyer gets the best deal possible."
"In addition, we can find the most efficient and least expensive way of transporting the goods to the buyer in terms of shipping, customs, and tax issues. That is also a result of our deep experience in the industry. If the buyer has an account with FedEx or another shipper, we look into the least expensive way for him to receive the goods. Not only that, but we make sure to stay in very close contact with the client by phone, text or email to inform him about the whereabouts and progress of the shipment."
DiamondFloor.com has gone to great lengths to ensure that using the system is as simple as possible. A client logs in, finds a diamond which he is interested in buying, and makes an offer. The homepage also offers up-to-the-minute information about the prices of precious metals and foreign exchange. It also shows the last diamonds that were sold and the prices they achieved. In addition, there is a Live Help Online service where users can receive help 24/7 from a customer service assistant.
There is also a 'Hot Deal' which is a special offer from a supplier that is available for 48 hours to registered buyers. They receive the information by email as well as being able to see it on the site to ensure that they see it in real time. Members can also post a request for a certain diamond that they cannot find. The request is posted online and a notification is also sent to all members of the Israel Diamond Exchange by SMS and to all DiamondFloor.com suppliers. The firm is also developing a DiamondFloor.com Smartphone application to enable people with those handsets to receive the information quickly.