The Jewel Hut invests in behavioural email to improve online revenue

Share Article

The online jeweller is working with RedEye, the specialist in email and website optimisation, to develop highly targeted behavioural email programmes.

The Jewel Hut, which sells luxury online jewellery from brands including Pandora, DKNY and Swarovski, is developing a new email marketing strategy to produce relevant and valuable customer communication.

The online jeweller is working with RedEye, the specialist in email and website optimisation, to develop highly targeted behavioural email programmes.

The strategic behavioural email programmes will focus on increasing online sales through sending online users highly relevant information based on their own online actions.

RedEye is helping The Jewel Hut produce an engaging welcome programme to build rapport with new customers, and produce targeted browser abandonment and basket abandonment programmes to maximise email relevance.

Utilising RedEye’s expertise in digital data to produce engaging email communication, The Jewel Hut is confident that the new programmes will help build its already successful online business.

Richard Finch, Head of Ecommerce at The Jewel Hut said, “We make it a priority to bring quality jewellery to the internet, and it’s important to us that any communication we send to users does the same. We wanted an email strategy that would promote our brand values and help us enhance the online shopping experience.

“RedEye clearly understands how to provide valuable and engaging information through email. With over 15 years of experience in producing behavioural email programmes not only does the company possess the technical knowhow to get these type of campaigns up and running, but has the experience and expertise in reporting, design and data analysis to really help us optimise our campaigns.”

Katie Traynier, Marketing Manager at RedEye said, “At RedEye we always focus on our clients’ customers. We pride ourselves on producing quality communication that helps our clients build their online brand as well as build their revenue. The Jewel Hut sells brands that are very well known to us and we are very much looking forward to helping the company produce a successful email strategy.”


Editor’s Notes

About RedEye

RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted automated emails triggered by online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 17,000% ROI and 10% online conversion.

RedEye has won ‘Best Use of Email’ at the NMA Awards 2012 and 2010. RedEye also won ‘Best Use of at Revolution Awards 2012 and was shortlisted in the 2012 Econsultancy Innovation Awards for ‘Innovation in Email Marketing’ and ‘Innovation in Analytics’. In 2011 the company won the ECMOD Award for ‘Most Effective Online Campaign Optimiser’ at the Supplier of the Year Awards.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe), 1 office in Germany (Dusseldorf) and 1 office in the US (New Jersey).

RedEye’s clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

For more information visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Hobson

Email >

Kate Hobson
Follow us on
Visit website