Interactive Financial Marketing Group Reintroduces 1-800-CAR-LOAN®

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Iconic auto financing vanity number program now supported by expanded features, mobile application for smartphones

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Interactive Financial Marketing Group (IFMG), a division of Dominion Enterprises, today announced an updated version of its 1-800-CAR-LOAN vanity number program for automotive dealers.

Originally introduced in 1989, the 1-800-CAR-LOAN program allows car dealers to optimize their existing digital and traditional advertising with this easy-to-remember phone number. IFMG estimates car dealers who use 1-800-CAR-LOAN sell twice as many cars as those dealers using Internet leads alone.

IFMG will now offer expanded digital and mobile support under the 1-800-CAR-LOAN brand exclusively for dealers. Enhanced features available under a licensing arrangement include:

  •     1-800-CAR-LOAN payment calculator mobile application for iPhones and Droid OS smartphones featuring click-to-call functionality and a car loan application
  •     Dealer-branded 1-800-CAR-LOAN.com web pages that feature dealer inventory* and are optimized for local search and use on mobile devices
  •     Digital display ads, banners, and buttons for dealers to utilize in existing advertising channels

*Auto dealers currently using inventory lead generation solutions from GET AUTO®, another division of Dominion Enterprises and IFMG’s sister company, will be able to add their GET AUTO inventory to their featured dealer pages on 1-800-CAR-LOAN.com.

“Over 60% of our web leads are using cell phones in their car loan application,” said Tom Feary, general manager of IFMG. “It’s important that we provide our customers ways to leverage mobile usage. Vanity numbers such as 1-800-CAR-LOAN can be a big differentiator for dealers on the local level.”

About Interactive Financial Marketing Group:
Interactive Financial Marketing Group (IFMG) is a pioneer in lead generation, validation and management services for the automotive industry. By focusing on innovative approaches to lead generation since its inception in 1989, IFMG has developed a family of brands that includes hundreds of the most recognized Internet addresses and vanity phone numbers such as Carloan.com, Autoloan.com, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®.

Interactive Financial Marketing Group is a division of Dominion Enterprises. For more company information, contact IFMG at 800-222-8374 or visit http://www.interactivefmg.com. For more information about IFMG products and services for auto dealers, visit http://www.carloanco.com.

About Dominion Enterprises:
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com.

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Amy Taggart
Interactive Financial Marketing Group
804-521-8567
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