BB Direct’s New Direct Marketing Masterfile Captures Data on Government Offices

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BB Direct, marketing database provider to the print industry, opens new segment of their B2i (Business –to-Institution) Database. This new segment allows marketers to access 61,392 postal, telephone, and email records of government decision maker personnel.

Database empowers our B2i customers to target on a much more granulated level

Marketing list broker, BB Direct, debuted its Government Offices Database earlier this week. The file allows marketers access to records of county and city government offices across the nation. In addition, the file is enhanced with over 220,000 contact names selectable by administrative and job function. Currently job functions available on the file include City/County Clerk, City/County Manager, Mayor, Planning Director, Finance Director, Treasurer, City/County Attorney, Parks and Recreation Director, Public Works Director, and many more.

For highly targeted marketing campaigns, the Government Offices Database is filterable to narrowing selections including population, department, level or government, and location.

Government Offices generally have the same spending power as a Fortune 500 company and can be ideal targets for a large array of offers. In addition, Government Offices are highly responsive, growing, and recession proof.

BB Direct CEO, Brian Berg, feels the new database will allow marketers to segment a typical government direct mailer with greater precision. Berg says, “Our Government Database empowers our B2i customers to target on a much more granulated level, lowering their marketing expense and increasing their return on investment.” The file is also accessible online for user who prefer to run their own list counts & orders at http://www.bbdirectleads.com.

About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.

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