Oldsmar, FL (PRWEB) September 03, 2012
Web-Est released another article in their "Search Engine Marketing for Auto Body Shops" series. In the last article, they focused on the basics of a pay-per-click marketing campaign. This week they focused on selecting the right keywords to bid on. "Picking the right keywords can really help or hurt your PPC campaign," said JR Seidel, Director of Internet Marketing with Web-Est. "It can be the difference in you getting the right customer and being successful or in getting the wrong customer, no business, with increased costs. Keyword research should be taken very seriously." You can see the full article by visiting their Auto Body Marketing Blog.