Three New Lean Management Workshops Debut in Dallas Training

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The new training sessions cover lean applications for product development, sales and marketing, and executive leadership.

Lean in sales and marketing

Brent Wahba author of "The Fluff Cycle" teaches the new LEI workshop on how to apply lean concepts to sales and marketing, November 12, 2012, Dallas.

The new workshops will explain how to apply lean principles to product development, sales and marketing, and executive leadership behaviors.

The nonprofit Lean Enterprise Institute will introduce three new workshops along with seven of its most popular lean management training sessions in Dallas, November 13-15, 2012.

The new workshops will explain how to apply lean principles to product development, sales and marketing, and executive leadership behaviors. They and the other seven workshops are designed to help managers, executives, and continuous improvement professionals overcome the challenges of a companywide lean transformation.

The workshops, which will run from 8 a.m. to 4 p.m. at the Sheraton Dallas Downtown, are:

  • Change Agent Skills for Lean Implementation Leaders
  • Integrating Visual Management Tools and Leader Standard Work
  • Key Concepts of Lean
  • New! Lean for a Creative Mind: How to Develop Products your Customers Want to Buy
  • Managing to Learn: The Use of the A3 Management Process
  • Value-Stream Mapping for the Office and Service
  • New! Lean in Sales & Marketing
  • New! Lean Leadership for Executives
  • Lean Problem Solving
  • Optimizing Flow in Office and Service Processes

Tuition ranges from $800 to $1600 and includes all participant materials, breakfast, lunch, and snacks each day. Complete details about course content, instructors, discounts, and how to register are at LEI’s Lean Education web page.

Information also is available by email from registrar(at)lean(dot)org or by calling 617-871-2900.

Lean Community Resources
LEI offers a weekly newsletter with lean management news and resources such as case studies, webinars, and interviews with executives on lean leadership, and archives of essays by authors and lean management thought leaders John Shook, LEI CEO, and Jim Womack, LEI founder.

What Is Lean
The terms lean manufacturing, lean production, or lean management refer to a complete business system for organizing and managing product development, operations, suppliers, customer relations, and the overall enterprise that requires less capital, material, space, time, or human effort to produce products and services with fewer defects to precise customer desires, compared with traditional modern management.

Lean Enterprise Institute
Lean Enterprise Institute, Inc. was founded in 1997 by management expert James P. Womack, Ph.D., as a nonprofit research, education, publishing, and conference company with a mission to advance lean thinking around the world. The Cambridge, MA-based nonprofit conducts research projects and supports other lean initiatives such as the Lean Education Academic Network, the Lean Global Network and the Healthcare Value Network. Visit LEI at for more information.

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Chet Marchwinski
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