Digital Advertising Platform Simpli.fi Reaches 10,000 Campaign Milestone

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Company’s rapid growth driven by superior performance of element level search retargeting, contextual rargeting, and site retargeting.

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“Reaching this milestone was driven by the accelerating volume of campaigns from repeat clients,” said Paul Harrison, Simpli.fi CTO. “It is great to see our clients having success and meeting their goals."

Simpli.fi, the Element Level Digital Advertising Platform, today announced over 10,000 campaigns have run on the platform since inception. “Reaching this milestone was driven by the accelerating volume of campaigns from repeat clients,” said Paul Harrison, Simpli.fi CTO. “It is great to see our clients having success meeting their CPA, CPL, and CTR goals on our platform and growing their spend with us. Based on the acceleration, we expect to hit close to 20,000 campaigns by the end of 2012.”

Simpli.fi also announced two vice president appointments, along with almost a dozen new hires in the client services, operations, accounting and business development departments. These additions are in direct response to the rapid growth the company is experiencing in 2012.

Elizabeth Brockey has been named Vice President of Client Services. Brockey will oversee customer service, campaign planning, implementation and campaign performance. “Both new and current clients are expanding budgets and scope across our suite of solutions,” said Frost Prioleau, Simpli.fi CEO, “Liz’s leadership will ensure continued focus on client satisfaction and campaign performance as we scale.” Brockey previously served as the Director of Client Services at Simpli.fi. Prior to joining the Simpli.fi team, Brockey served as the Director of Client Development at Ad Shuffle and the Recruiting and Employee Development Manager at True.com, where she managed a team of over 250 client service representatives.

Simpli.fi has also promoted Donny Dye to Vice President of Strategic Partnerships. Dye will serve a key role in business development supporting the growth and integration of publishers, ad networks, trading desks, and media reseller organizations that use Simpli.fi to power their businesses. “Since the release of Simpli.fi’s full Application Programming Interface (API), many companies have decided to take advantage the superior performance of Simpli.fi’s element level targeting capabilities”, said Simpli.fi CRO, James Moore. Dye’s base of operations will be New York City. Previously, Dye served as Simpli.fi’s Director of Sales for the eastern region.

To support its growth, Simpli.fi also added almost a dozen new team members over the last 60 days in platform development, ad operations, client services, and accounting. This growth has led to expansion of the Simpli.fi headquarters in Fort Worth, Texas as well as the opening of a new office in New York. Simpl.fi expects to continue hiring in all departments throughout 2012 and continuing into 2013.

About Simpli.fi
Simpli.fi is the Element Level Digital Advertising Platform that provides more granularity, more transparency, and greater performance than early generation Demand Side Platforms. The Simpli.fi platform is built to manage massive amounts of unstructured data, a capability that powers best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we Simpli.fi the lives of online advertisers. With a worldwide footprint, Simpli.fi, allows marketers to execute campaigns across the purchase funnel through a completely transparent, self-service platform or opt for managed service through our client services team. To get started, contact us at sales(at)simpli(dot)fi or + 1-800-840-0768. Questions about this release should be directed to Katie Grayson, kgrayson(at)simpli(dot)fi.

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Katie Grayson
Simpli.fi
800.840.0768 119
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