Assess the Changing Direction of SEO Link Building

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The digital marketing specialists at receive numerous enquiries from site owners concerned about the most recommendable link building procedures. In response to this, the team have announced five ways in which the process has changed to adapt to today’s search.

the SEO professionals have assessed how link building practices have altered in recent times

Essex-based firm, are known for their dedication to industry developments and regularly undertake research into market trends and advances. In keeping with this, the SEO professionals have assessed how link building practices have altered in recent times. Heard of Search, Matt Wood, offers his thoughts on the subject.

“With Google’s shift to semantic search, not to mention the Penguin and Panda updates, link building activities have changed considerably. Here’s some of the most notable ways this has occurred.”

  •     Anchor text links. Previously it was at the top of everyone’s priorities to include prominent anchor text links within their work, but with Google’s over-optimisation penalties, this is becoming a rarer sight. Where anchor text links are included is becoming stricter, with most web masters sticking to the second half of their articles.
  •     How links are included. How a link reads in a sentence is becoming more sophisticated, with the need for a link to appear naturally and subtly within the wording becoming more and more important.
  •     The number of link removals is increasing. It is not uncommon now for web masters to spend almost as much time breaking unnatural, spammy links as building new ones, in their attempt to increase SERPs.
  •     Less links. The overall number of links sites are including within their text is considerably lower than it was prior to the initial Panda update in February 2011.
  •     Online marketers are focusing on content to win them links. Rather than including lots of links themselves, marketers are concentrating on creating work that is so well written and informative that people will want to link to it themselves, bypassing the risk of penalisation. was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, link building packages and website design.

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