Latest Business Car Manager News: Mazda's new fleet model is calling all smartphone users

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Car manufacturer Mazda is taking advantage of the smartphones dominance by creating a website specifically made for mobiles.

Mazda calling: Fleets have a new dedicated service from the Japanese car maker

The latest fleet model from Mazda is so small it fits into a phone.

Mazda is leading the way with a ‘made for smartphone’ website designed for SMEs and other businesses that run company car fleets, but ‘right-sized’ to make on the go access and usage easy and straight-forward.

Mazda believes it is one of the first fleet-specific mobile phone websites to be launched by a motor manufacturer.

In addition, Mazda is further expanding its communications with customers that order its business cars - both business car managers and company car drivers - as well as potential buyers by:

▪ Utilising LinkedIn, the world’s largest professional network on the internet with more than nine million members in the UK.

▪ Sponsoring the Fleet Academy - a web-based forum where professionals that manage company cars can share news, views and opinions with others in the fleet industry.

Michael Stewart, Manager Fleet and Used Car Marketing at Mazda UK, said, “Technology and methods of communication are changing rapidly and the fleet-dedicated initiatives we are introducing enable two-way interaction with existing customers and prospects at times convenient to them and while they are on the move.”

Stewart explained, “Few if any motor manufacturers have a dedicated fleet site that has been specifically designed for smartphone use. Most sites are not designed for mobile phone use and many use incompatible technology.

“We already use electronic methods of communication such as e-mail to interact with our corporate customers and in turn they use similar ways to contact Mazda. As many of the messages communicated are accessed via a smartphone, we felt it was vital to provide our customers with a dedicated mobile site designed to make interacting with Mazda even easier.”

The site contains up-to-date details on the comprehensive Mazda range including images and video footage, a section on new models, details on how to contact the Mazda Corporate Support Centre and the marque’s franchise dealer network.

Stewart said, “For busy business car managers and company car drivers the fleet mobile site is packed full of information that can be accessed at a time convenient to them.”

Meanwhile, Mazda has already embraced social media via Facebook, Twitter and YouTube, but the new LinkedIn site is its first foray into the expanding communication channel beloved of businessmen and women.

Outside of the communications sphere, we've had news of the latest Mazda model coming to the UK, the new Mazda6. It can be read about here:

Moscow debut today for Mazda6 before it comes to Britain.

Keep up to date with the latest events in our business car news section but don’t use new media in your car unless its hands-free and look at what we say in our company car driving advice pages.

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Conrad Swailes
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