Waltham, Mass. / Friday Harbor, Wash. (PRWEB) September 05, 2012
NetProspex and Buyer Persona Institute today announce a joint eBook, For Compelling Content, Let Your Buyers Be Your Guide.
For Compelling Content, Let Your Buyers Be Your Guide offers tips, real-world examples and proven best practices for how marketers can shape a successful content strategy using buyer personas. The eBook’s authors are persona marketing expert Adele Revella and B2B marketing veteran Maribeth Ross. Revella is founder and president of Buyer Persona Institute, a training and coaching consultancy helping B2B marketers understand and harness the power of what really matters to buyers. Ross is VP of Marketing at NetProspex, the leading provider of verified, crowd-sourced business contact data services.
According to Revella and Ross, many marketers struggle with developing compelling content that will resonate with prospects. However, researching and documenting a buyer persona, a detailed profile of an example buyer that represents the real audience, has emerged as an effective way to inform—and transform—a content strategy. This eBook provides practical insight into how marketers can align buyer personas and content development to take the guesswork out of content marketing and improve results.
The eBook was unveiled at Content Marketing World, the largest gathering of content marketers hosted by the Content Marketing Institute, Sept. 4-6 in Columbus, Ohio, where Revella is presenting her “Building Buyer Personas” workshop.
For Compelling Content, Let Your Buyers Be Your Guide is already receiving praise from the best and brightest thinkers in the industry.
“Understanding how to interview buyers, and gather and apply these insights is at the heart of successful content marketing,” said David Meerman Scott, bestselling author of The New Rules of Marketing & PR. “No one grasps this concept better and illuminates it more brightly than Adele Revella and Maribeth Ross, in their new eBook, For Compelling Content, Let Your Buyers Be Your Guide. This is a must-read for anyone involved in messaging, marketing content, sales enablement or strategic marketing.”
Joe Pulizzi, founder of Content Marketing Institute and co-author of Managing Content Marketing said, “Adele and Maribeth have put together a critical and necessary resource to help enterprise companies get a better understanding of exactly who their buyers are. The templates alone are worth thousands one would pay in consulting. First rate all the way.”
For Compelling Content, Let Your Buyers Be Your Guide was developed to serve as a regular reference guide for B2B marketers tasked with engaging prospects. Highlights from the eBook include:
- Three must-follow rules for successful buyer-guided content marketing
- Details on how to discover and act on the Five Rings of Insight™, which are the essential details that content marketers need for buyer personas
- Templates and tips to interview buyers and gather the facts about how buyers make decisions
NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. More information at http://www.netprospex.com or on Twitter @NetProspex.
About Buyer Persona Institute
Buyer Persona Institute is a training, coaching and speaking consultancy helping B2B marketers understand and harness the power of what really matters to buyers. Founded in 2010 by Adele Revella, Buyer Persona Institute offers workshops, coaching, speaking and consulting services for Fortune 500 and mid-market companies around the world who seek the confidence to say,” This is what really matters to our buyers. So here’s the plan.” Revella is the author of the eBook The Buyer Persona Manifesto and co-author of For Compelling Content, Let Buyers Be Your Guide. More information at http://www.buyerpersona.com, on Twitter at @buyerpersona or on Facebook.