Good Hands Branding: New Heardable Research Shows Insurance Carriers Winning the Digital Turf War Against Aggregators

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Allstate named the top online brand in the insurance industry, followed by Nationwide at #2, at #3, State Farm at #4 and Geico at #5.

Today Heardable, Inc., (, the standard for measuring online brand performance, answers the question: Does lending an online helping hand equate to a strong digital brand?

In its latest brand health benchmark report, "Insurance Carriers vs. Insurance Aggregators," Heardable profiles the online strengths (and weaknesses) of the top 5 insurance carriers along side the top 5 insurance aggregators. Surprisingly, insurance carriers outperformed the top 5 insurance aggregators by 21% -- proof that the top insurance carriers have stepped up their game over the past 18 months.

According to the research, Allstate's brand health score of 710 out of 1,000 possible points beat its nearest competitor, Nationwide, by 26 points, or 3.66%, and surpassed third place by 30 points, or 4.23%. The gap between Allstate and lowest-ranked Efinancial was 254 points, or 35.77%.

The report notes that successful insurance brands, whether they are an aggregator or carrier, are those who've shown the agility to respond to business challenges at web speed, providing online experiences that meet or exceed customer expectations.

"Insurance industry brands are at a strategic inflection point," said Jon Samsel, CEO of Heardable, Inc. "Real-time data, word-of-mouth marketing and online price aggregation have radically altered the way consumers research, discuss and purchase insurance-related products. Leading insurance providers like Allstate have not only altered the way they think and act, they've integrated the customer experience into the brand experience which has resulting in a expansive and thriving digital footprint."

The Top 10 Insurance Carrier/Aggregator Brands Online

1. Allstate
2. Nationwide
4. State Farm
5. Geico
6. Farmers Insurance
8. Esurance
9. InsWeb
10. Efinancial

The full 129 page research report is available at:

To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing(at)heardable(dot)com or call 1-888-520-0034.

About Heardable
Heardable is the world's first and only real-time contextual brand analytics platform that measures the online health of brands across hundreds of business categories. With its Growth and Accelerator platform-as-a-service offerings, Heardable helps organizations make smarter, faster business decisions to impact tomorrow's quarterly results. With over 15 million brands profiled and 800 unique online variables capture per brand at various points in time, Heardable's Magic Firehoseā„¢ API can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Southern California with an office in Singapore.

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