Study Shows Licking and Knox Counties Ohio Residents Still Rely on Local Yellow Pages

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A recent study initiated by Haines Publishing shows that 73% of residents in Licking and Knox Counties use the print yellow pages first when looking for local business information.

A recent study shows that 73% of residents in Licking & Knox Counties use the print yellow pages first when looking for local business information.

Residents were asked if they used their local yellow pages or the internet first when searching for a local business. The study showed 70% used the yellow pages first in Newark, 89% in Fredericktown, 67% in Centerburg, 57% in Granville, 50% in Hebron, 62% in Johnstown, 98% in Mt Vernon, 75% in Utica, 69% in Heath and 60% in Pataskala.

Overall the study revealed 73% use the yellow pages first, 27% use the internet first, 95% use both, 5% use the internet only and 25% do not have internet access at home.

“These studies confirm what those of us in the yellow page industry already know – yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find local businesses.”

The study, conducted by ITM Marketing (Coshocton, OH) in August 2012, was initiated by Haines Publishing, Inc.

Based in North Canton, Ohio, Haines Publishing, Inc. produces and distributes more than one million telephone directories across central Ohio and New York. The company specializes in print, internet & mobile advertising. The company website is http://www.yellowone.com. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.

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Stephanie Coss
Haines Publishing
(330) 499-9111 612
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