MailChimp Announces Big Data Service for Discovering Readers’ Interests

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Wavelength analyzes lists in MailChimp to recommend newsletters with similar subscribers.

MailChimp today announced Wavelength, its new service that helps users find similar newsletter publishers to partner with. It is a tool for those who are looking to grow their email lists and increase their brand's reach. In the past, it could be difficult for businesses and publishers to locate like-minded newsletters to cross-promote with in order to reach new potential customers. Wavelength makes it easier.

Renting or buying an email list for marketing purposes is an awful idea, but growing email lists and relationships organically can be a time-consuming process. Wavelength encourages a model of cross-promotion, as users can easily locate and contact lists that share similar subscriber bases. They can then form a relationship with these like-minded businesses and publishers, and develop a plan and partnership which will benefit all parties. MailChimp users can build their lists without compromising the quality and integrity of their current and future relationships.

Wavelength works by relying on the wealth of data MailChimp receives and analyzes regularly. Once a user activates Wavelength, it will automatically analyze a selected MailChimp email list and then locate similar newsletters from amongst MailChimp's other 2 million users and their 2 billion subscribers. It will then display screenshots of some of those similar users' recent newsletters (keeping email addresses totally anonymous). A Wavelength user can then take a closer look, see if the chosen newsletters could be a good fit, and then reach out to the publishers and possibly develop partnerships.

Wavelength is part of MailChimp’s Email Genome Project. Other Genome projects include Omnivore, MailChimp’s automated abuse detection service, and Unfurlr, a service for uncovering URLs and identifying risky destinations. MailChimp also uses the EGP database for ad hoc research studies like the recent sending analysis showing that Gmail is now the most popular free email domain.

Wavelength is a free service available to all active MailChimp users.
About MailChimp
MailChimp supports more than 2 million subscribers worldwide, sending 3.2 billion messages per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

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Sue Padgett
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