Genesis Diamonds Thrives Despite Troubled Economy

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Genesis Diamonds has grown since its foundation in 2005, continuing to flourish despite the economic recession. Today, the organization is planning for additional expansion.

We know people may not be able to afford a large diamond now, so we provide them with our upgrade program that will allow them to do so later without losing money.

Diamonds are a luxury that most people would assume would drop in sales during economic hardship; however, diamond engagement rings have come to represent more than a work of art. These rings are an investment that couples make in one another and in their future, and as such they are a symbol of commitment and love. For this reason, Genesis Diamonds has grown since its foundation in 2005 despite the economic recession. Through attentive customer service, an impressive inventory, and sensitivity to the financial needs of clients, Genesis Diamonds has expanded into three markets and is making plans to open a fourth store in the coming year.

The key to success has been, according to owner Boaz Ramon, the ability to dial into the needs of customers while offering an unprecedented selection of quality diamond jewelry. Ramon and the Genesis Diamonds team recognize the fact that the purchase of a diamond ring is a milestone for their customers; they understand that this is more than jewelry—it is a lifetime commitment. For this reason, the experts at Genesis Diamonds assist customers in finding a ring that fits their budget and style. This customer service strategy, asserts Ramon, is key in cultivating a loyal clientele that drives future business growth.

“We know that a diamond ring is not just a diamond ring,” comments Ramon. “This diamond ring is one person saying ‘I love you’ to the other. This diamond ring is one person saying ‘I want to spend the rest of my life with you’ to the other. We know that this is a huge decision and purchase for our customers, and we treat it as such. Our selection, our service, and our warranty are exactly what couples are looking for when they go out to buy the ring of a lifetime.”

Austin Castleman, a customer in Nashville, Tennessee, agrees that this approach sets Genesis Diamonds apart. “Genesis Diamonds was the first place I walked in out of probably 10 in Nashville that didn’t start with ‘What’s your budget?’” explains Castleman. “They focused on you and what you were about to do […] The passion they have for what they do, and how much they care about you, just really means a lot. Knowledge, selection, price guarantee, warranty—it’s unbelievable what Genesis offers in all those categories so that you walk out with confidence that you made the best decision. It’s not about them; it’s about the customer.”

The warranty is a lifetime ring warranty, which covers sizing, prong replacement and tightening, polishing and refinishing, appraisal, and side stone replacement, among other services. In addition to the warranty, Genesis Diamonds provides a unique 110 percent upgrade program. Through this program, customers are credited 110 percent of the cost of their current diamond that is used toward the purchase of a more expensive diamond. Individuals who participate in this program simply pay the difference. These are two elements that Ramon knows drives his business—and the growth that it has achieved.

“We know people may not be able to afford a large diamond now,” explains Ramon, “so we provide them with our upgrade program that will allow them to do so later without losing money. Our warranty allows customers to remain confident in the quality of their ring. Most importantly, the prices and inventory that we offer provide our customers with a magnificent selection.”

When Ramon opened Genesis Diamonds in 2005 he had four employees and one location. During the first eight months in business, the company made $3 million in revenue. Just seven years later, Genesis Diamonds employs 45 local employees, has three locations, and is anticipated to generate $40 million in revenue. Additionally, Ramon is currently planning the opening of the organization’s fourth location.

For more information about Genesis Diamonds, call (855) OMG-RING.

Genesis Diamonds, founded in 2005 by Boaz Ramon, has become the premier destination for diamond jewelry. An award-winning organization, Genesis Diamonds has locations in Nashville, Tennessee, Brentwood, Tennessee, and Louisville, Kentucky, that offer clients an exceedingly large inventory of diamonds, engagement rings, wedding rings, watches, and other jewelry. The Genesis Diamonds family supports the local community through a variety of philanthropic endeavors and strives to improve the local economy through the creation of jobs.

Genesis Diamonds is online at Interested individuals are encouraged to visit the company’s Facebook page (, Twitter profile (, and YouTube channel (

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