Synchronicity Boutique in Baltimore Stocks More Fashion-Forward 2012 Homecoming Dresses than ever as Dances Become More Formal

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Homecoming Dresses are more popular than ever for the fashion designers as they are creating special collections targeted specifically for the Homecoming Dances

Synchronicity Boutique - Baltimore's Prom Dress Store

Synchronicity Boutique - Baltimore's Prom Dress Store

“Homecoming formals continue to grow in popularity, with students increasingly dressing as fashionably for Homecoming as they do for Prom

Synchronicity Boutique, the Baltimore-Washington area’s “hottest special occasion clothing and accessory shop for teens and adults,” is leading the trend toward homecoming formals by stocking a larger selection of fashion forward 2012 homecoming dresses than ever. As a result, customers are shopping earlier than ever, and driving as long as 4 hours to see the variety and quantity they stock.

“Homecoming formals continue to grow in popularity, with students increasingly dressing as fashionably for Homecoming as they do for Prom,” said Synchronicity Boutique Owner Karen Mazer. “Although customers still tend to prefer short dresses for most Homecoming Dances, their selections are more formal and fashion-forward. Long dresses continue to be more popular for schools with Fall Galas and Formals.

As seen in the Boutique’s special Homecoming catalog and online at, more fashion designers than ever are making special collections targeted at Homecoming Customers. “This year’s hot colors are black, nudes, and reds, with lace elements, open backs, and lots of bling,” according to Mazer. “Styles range from sophisticated to ‘totally fanciful and fun.’ One-shoulder and one- or two-sleeved dresses are even more popular than last year, and designers are increasingly making dresses that incorporate stretch, lace-up backs, and other features that ensure the dresses will be comfortable and fit very well. There is a movement to design dresses appropriate for college formals as well.”

“Nude/see-through dresses with strategic accents are being shown by every designer, and black, which traditionally was not a popular color for teens is huge,” Mazer added. “Poofy party dresses still are very popular, but most are very short and have corseted tops. In many ways, fashion is attacking extremes- black and sophisticated or sexy, or colorful with tons of sequins and beads.”

Sized 00 to 30w, the dresses come from a variety of designers including: Sherri Hill, La Femme, Jovani, Tony Bowls, Faviana, Terani Couture, Blush, Mac Duggal, and Night Moves. This season, the Boutique is carrying more accessories than ever, and now rents Tuxedos and suits in every size, designed to coordinate exactly with every dress in stock.

Synchronicity Boutique registers every dress purchase, so no two customers wear the same dress to the same event. Mazer also will donate $5 from every homecoming/fall ring dance dress purchase to the student's school. {For each 2012 prom dress purchase or tuxedo rental, the Boutique donated $5 to the customer’s school for its after-prom party, SADD (Students Against Driving Drunk) chapter or other programming – donating nearly $11,000 to support 240 schools.}

Named “Baltimore’s Best” by Baltimore Magazine and known as the area’s go-to place for special occasion fashions, Synchronicity Boutique outfits customers of all ages from all over the world for homecomings, proms, ring dances, cocktail parties, cotillions, graduations, Bat Mitzvahs, Quinceaneras, sweet sixteens, college formals, military balls, pageants, weddings and other black-tie events.

In addition to the wide variety of dresses and gowns, Synchronicity Boutique carries accessories including jewelry, purses, undergarments, fashion tape, wraps and footwear.

Open since 2003, Synchronicity Boutique is located in Hooks Village, at 25 Hooks Lane, off I-695 Beltway Exit 20. Hours are Mondays through Saturdays, 10 a.m. to 6 p.m., and Sundays, noon to 5 p.m. For more information, call 410-486-8866 or 877.919.PROM or visit

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