Competitor Monitor Helps Online Retailers to Survive 'Comparison Culture'

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Major online retailers are staying one-step of consumer behaviour with price monitoring services from Competitor Monitor.

It’s over five years since markets went into financial meltdown and consumers across the world still remain anxious, fearful and worried about their future. The long running recession has cemented a new set of consumer values and behaviours around how, why and where they spend their money.

We are now seeing more considered spending decisions in every aspect of life, from grocery shopping right through to which TV to buy. Customers are actively searching out good value and great service. They are looking for real proof of delivery from companies they can trust so uncompetitive pricing and inefficiency are just not tolerated any more.

The digital revolution has fuelled the new comparison culture and given consumers the applications they need to compare potential suppliers when and where they want. What’s more this has now become a game to be played, with price no longer seen as being ‘fixed’ in consumers’ minds, they actively use online applications to chase the best deals.

In order to stay ahead in this online environment retailers and manufacturers need real time information about the performance of their products and prices so they can respond with pace. This is exactly where innovative new services from Competitor Monitor come in.

Competitor Monitor’s Client Service Director James Mishreki explains more “we help businesses automate the process of collecting, analysing and presenting product and price information. For major online retailers we constantly compare their product prices to those of the competition, allowing them to optimise pricing for profitability and growth.” James goes on to say, “ The service is just as in demand by manufacturers who want a real time view of pricing among their distributors to ensure adherence to recommended retail prices.”

It would appear companies are catching on fast to the benefits of this type of service, with Competitor Monitor seeing a 100% growth in its client base over the last 12 months alone. “We’ve recently seen business from specialist online retailers to household names in sectors ranging from children’s toys to electrical products.”

So for many retailers it seems surviving 'Comparison Culture' is now as simple as about staying one step ahead with Competitor Monitor.

More About Competitor Monitor
Competitor Monitor is a service from intelligence specialist IntelligentEye who over the last 8 years have earned a reputation for delivering real time, comprehensive information to online businesses. Their software is designed with the customer in mind, allowing analysis of large amounts of data in a simple manner.

Competitor Monitor is an affordable service for any business, be that a small start up looking to keep an eye on specific competitors, or a multinational company requiring a tailored package to track the whole market. The aim of Competitor Monitor is simple: to keep you one step ahead.

To find out how Competitor Monitor has been helping companies survive ‘Comparison Culture’ visit http://www.competitormonitor.com or contact James Mishreki at james(at)competitormonitor(dot)com or call 0800 408 3825

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James Mischreki
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