Cisco End-of-Life Announcement Sparks Increased Demand for Squire Technologies

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Squire Technologies are reporting increased demand for their Media Gateway Controller, SS7 Signalling Gateway and Signal Transfer Point products as Cisco withdraw their PGW and ITP ranges

There will always be a need for physical TDM based connections, and we’re committed to meeting this demand long-term.

The telecommunications industry has recently been part of the continuing shift towards cloud technology, a trend that is perhaps best highlighted by Cisco’s End-Of-Life Announcements for their SS7 based ranges; the PGW and ITP. With Cisco withdrawing these product ranges, other companies are benefitting from increased interest in products which can act as replacements or alternatives. One such company is Squire Technologies, the signalling specialists to the telecommunications industry. Their Media Gateway Controller acts as a replacement for the PGW, and offers compatibility with Cisco Media Gateways, amongst others, whilst the SS7 Signalling Gateway and Signal Transfer Point (STP) perform the functions fulfilled by Cisco’s ITP, leaving them well placed to benefit from the announcements.

When asked for thoughts on the ongoing shift towards cloud-based technology, Squire’s Product Manager , Joe Williamson, stated that both deployment methods will have their place. He explains, “There are certainly benefits to be had in cloud based technology. However, the greater degree of control will always be found by customers using their own technology. This is especially relevant when customers are looking to leverage new services through their network or troubleshooting network problems , using cloud technology will make this harder as it won’t simply be working with the customer’s own network, but also that of their 3rd party cloud provider. There will also always be a need for physical TDM based connections, and we’re committed to meeting this demand long-term.”

Of the two Cisco alternatives, Squire’s first reported increase in sales came after the announcement regarding the PGW, as their Media Gateway Controller (MGC) is a direct alternative and can be deployed as both hardware and software. The PGW enables VoIP-SS7 connections utilising Cisco Media Gateways, the Squire’s performs the same functions, whilst also offering interoperability with other suppliers Media Gateways. Sanjeev Verma, Squire’s Global Sales Director, attributes the success to the variety of deployment options offered with the MGC. “There is a lot of flexibility with our MGC; we offer a software only option as well as the traditional hardware model. This enables customers to use existing infrastructure if they have it, or buy new from us if they need to. To compliment that choice, we also offer remote or onsite installation and training, again allowing customers to choose a method which is best suited to them.”

More recently, Cisco announced the end of life of their ITP range, which subsequently saw Squire notice an increase in demand for their SS7 Signalling Gateway and STP , which perform the dual functions performed by the ITP. Sanjeev continues, “The ITP is a versatile product, and as such it can be deployed for different purposes. We handle these purposes through two dedicated products: the STP and the SG.”

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Matt Watts
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