Anticipates Increased Sales of Storybook Characters in Aid of Roald Dahl Day

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The UK’s leading online fancy dress retailer, is expecting increased sales of children’s storybook characters with the upcoming Roald Dahl Day designed to celebrate the enjoyment of some of the best loved characters of all time.

Children's Willy Wonka Outfit

Charlie and the Chocolate Factory remains one of Roald Dahl's most famous books

Schoolchildren everywhere will want to dress up as characters from many of his most popular books.

With the annual celebration of much-loved children’s author, Roald Dahl just around the corner, anticipates an uplift in sales of costumes and accessories modelled on some of the most popular children’s storybook characters.

Roald Dahl Day is designed for children to experience the delight that his stories, books and poems have brought to children and adults over many decades.

Schools up and down the country will be having their own festivities as part of Roald Dahl Day, with many children likely to be allowed to dress up as their favourite characters.’s extensive range of Roald Dahl outfits includes a host of dressing up ideas exactly for this purpose.

Mark Heaton, of All Fancy Dress, said: “The official Roald Dahl Day takes place every year on 13th September, celebrating the birthday of arguably the world’s number one storyteller. Schoolchildren everywhere will want to dress up as characters from many of his most popular books.

“Our own extensive product range of Roald Dahl outfits and accessories has already caught the eye of many customers with the celebrations just around the corner and we expect increasing interest over the coming days.

“The best thing about these outfits is that they can be used again for World Book Day events at school, ensuring great value for money.”

With an extensive accessories section, All Fancy Dress also stocks a great selection of wigs and face paints that children will love having fun with to complete their look.

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