Darren Jaffrey appointed as Chief Executive Officer of Onalytica Ltd.

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Onalytica Ltd., the global leader of Influencer Relationship Management and Real Time Market Intelligence, is pleased to announce the appointment of Darren Jaffrey to the position of Chief Executive Officer, in response to the company's exceptional growth in 2012 and in anticipation of international expansion throughout 2013.

"Our continued success and the growing momentum in our markets led to my decision to hire Darren to execute our strategy and growth plans, and we're delighted that he is joining us as CEO." Flemming Madsen, Founder and Chairman of Onalytica.

Onalytica Ltd., the global leader of Influencer Relationship Management and Real Time Market Intelligence, is pleased to announce the appointment of Darren Jaffrey to the position of Chief Executive Officer, in response to the company's exceptional growth in 2012 and in anticipation of international expansion throughout 2013.

As a recognised executive in the SaaS and Social Software spaces, Jaffrey brings a new level of experience and drive to Onalytica at an important stage in the company's life.

"Our continued success and the growing momentum in our markets led to my decision to hire Darren to execute our strategy and growth plans, and we're delighted that he is joining us as CEO," said Flemming Madsen, Founder and Chairman of Onalytica.

"Darren is a proven executive who has played a key part in the management teams of two companies that built out and went public on NASDAQ; we believe this is a wonderful combination for both Darren and Onalytica."

The addition of Jaffrey to the Onalytica executive team completes a growing list of recent major accomplishments, with the recent highly acclaimed release of Onalytica InfluenceMonitor the company's flagship product, an expanded presence in the United States and the announcement of several significant new customers.

"I look forward to helping Onalytica continue to grow and continue its achievements for its stakeholders and its customers worldwide," Jaffrey said. "Like others in this business, I have tracked Onalytica from a distance and been aware of, and impressed by its people, its solutions and without a doubt, by the clear focus and strategy that have made Onalytica the one to watch."

Jaffrey was most recently the General Manager, EMEA at Clarabridge and previously Chief Operating Officer at MrTed and Senior Vice President of International Operations for Taleo.

About Onalytica
Onalytica offers a portfolio of SaaS solutions which provide an unprecedented real-time view of the awareness, focus and emotions of millions of influencers, as well as a detailed understanding of the underlying drivers and how they are affected. This enables our clients to engage their markets with increased relevance, thereby achieving better results through actionable insights.

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Michelle Tolman
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