...they could and should be flexing muscles they aren't using.
Brooklyn, NY (PRWEB) September 03, 2012
After careful examination of the health of medical marketing in the borough, publicity firm Evans Brooklyn recommends that the regional healthcare community shapen up.
"While some organizations do a decent job, the majority of Brooklyn's medical community are failing to take advantage of the powerful tools and platforms available to them via social media and other way to engage key audiences" says the firm's founder, Jonathan Evans. "In other words, they could and should be flexing muscles they aren't using."
Based on these observances, here are 6 simple things Brooklyn’s hospitals, doctors and medical groups can do to boost their offerings and expertise:
1. Identify different audiences, create unique content for each, and provide different ways for each group to engage/follow in the manner of their choosing (Twitter, email, Facebook, etc).
2. Create and maintain profiles across all leading 3rd party B2B and B2C sites (Google, LinkedIn, Yelp, etc).
3. Reporters and prospective clients use other sites to research people's expertise. Make sure you LinkedIn profile, for example, is as through as any other bio out there.
4. Don't just post news releases to a single site. Push them out over a network.
5. Research the trending health searches by Brooklyn residents. In the past month the host topics include “West Nile,” “Coxsackie,” and “Progeria”
6. Monitor journalists who are looking for experts to quote in their stories.
For other tips and a more thorough report, visit Tips for Brooklyn Medical Professionals.
For representatives of hospitals or large medical groups in Brooklyn, please contact us at http://www.evansbk.com