Four-Time Mr. Olympia Winner Jay Cutler Signs with BPI Sports

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This marks the first time BPI Sports has endorsed a professional athlete

Jay Cutler Inks New Deal with BPI Sports

'I look forward to working with the masterminds of BPI to create my new Signature Series line geared specifically for athletes and bodybuilders like myself,' stated Cutler.

BPI Sports, the mind and body behind EXT and IMAGE Sports, along with four-time Mr. Olympia winner, Jay Cutler, are proud to announce a joint entrepreneurial contract. This new deal, the first of its kind will allow Cutler to endorse select BPI, EXT and IMAGE Sports' products, while at the same time, provide Cutler a significant equity stake in the upcoming, not-yet-released "Jay Cutler Signature Series" product line set to debut in 2013.

This new joint venture with team BPI Sports, regarded as the leader in innovative sports products and certainly the fastest growing sports nutritional company in the entire industry, along with Cutler, arguably the finest bodybuilder of our era, creates a powerhouse team unlike any other. In the past, BPI Sports has always said no to sponsoring or endorsing any athletes.

“It took someone extremely special, talented, and marketable to even get us to consider moving the needle on this one,” said Diana Ress, BPI Sports Marketing Director. “This is the first of many big moves to come for BPI Sports. Cutler will allow BPI to market its subsidiary brands in various outlets like never before, while allowing Cutler to stand behind our brands, rather than in front of."

"Since we have never before sponsored an athlete or celebrity in the bodybuilding industry, what better way to mark this significant milestone than to partner with Jay Cutler," said James Grage, Vice President of BPI Sports. "This is the perfect opportunity for us to market our products in a way we've never done before”.

"I look forward to working with the masterminds of BPI to create my new Signature Series line geared specifically for athletes and bodybuilders like myself," stated Cutler. "I have taken many sports nutrition supplements throughout my bodybuilding career, but those formulas are not even close to the standards set by BPI, EXT and IMAGE Sports."

Beginning next month, Cutler kicks off his worldwide tour in a custom wrapped mobile mansion that advertises BPI, EXT and IMAGE Sports. His tour will consist of visiting top distributors, retailers and select tradeshows offering samples, product information and signing autographs. Complete details of Cutler's tour we be released in the coming weeks.

Cutler has built a strong reputation in the bodybuilding industry, gracing the covers of popular magazines such as FLEX and Muscular Development. Most widely recognized for Mr. Olympia, Arnold Classic Champion and Mr. Olympia Runner Up, Cutlers credentials speak for themselves. Devoting countless hours to training and becoming a champion, Cutler has the drive and motivation, comparable to BPI, making this ideal partnership a force to be reckoned with in the sports nutrition industry.

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