Ventura, CA (PRWEB) September 04, 2012
Connexity, the integrated digital advertising company focused on multi-graph, audience optimization, today announced the addition of industry veteran Mark Papia to its executive team as Chief Revenue Officer. Mr. Papia, most recently with XGraph, spent the last decade in senior sales roles at FOX Interactive Media in Los Angeles and Yahoo in New York.
“Mark is an industry luminary who brings unparalleled leadership and insight to our team,” said Connexity CEO Dave Gross. “Mark’s vast experience on the performance side of the business at MySpace and on the brand side at Yahoo will prove invaluable to Connexity. Mark has demonstrated an ability to scale a business, exceed client expectations and recruit top-notch talent.” Mr. Papia will be responsible for all sales, account management, media, marketing and PR for Connexity.
"We are really excited to have Mark on the team," said Dean Banks, Connexity co-founder and CTO. "Mark has long been on the cutting edge when it comes to audience-targeted advertising. The work Mark did at FOX, with Right Media in 2006, was pioneering and laid the foundation for today’s data-driven, Real Time Bidding-centric, ad exchange models." At FOX Interactive Media, Mr. Papia was the Senior Vice President of Sales for the FOX Audience Network and Senior Vice President of Performance Marketing for FOX Interactive Media, where he was responsible for revenue in excess of $130,000,000.
"I’m thrilled to be joining the team at Connexity,” said Mr. Papia. “Multi-graph advertising is very exciting because of the discrete data that gets factored into the targeting process. I started selling media against the social graph at FOX’s MySpace in 2006 – and the multi-graph in 2010. I love ‘big data’ and the effect it has on ad effectiveness. Connexity is a ‘big data’ shop with a multi-graph approach that is distinctive from a tech standpoint and disruptive from a market standpoint.”
Mr. Papia began his career as a writer and magazine editor at Thomson in 1983. In 1990, he joined Capital Cities/ABC where he became a Group Publisher. In 1999, Mr. Papia left the publishing world for a senior sales position at Yahoo. At Yahoo, he was the driving sales and marketing force behind many high-profile, revenue-generating brand initiatives. Mr. Papia is best known as the architect of the Yahoo/Pepsi Strategic Alliance that brought Pepsistuff.com to the web in 2000 and Pepsi’s Britney Spears sponsorship to the home page of Yahoo in 2001. In 2004, after 5 months with Monster Worldwide, Mr. Papia became head of sales for Intermix Media, the company that was incubating MySpace.com. After the sale of MySpace to FOX Interactive Media, Mr. Papia built a performance marketing division inside FOX that, ultimately, grew into the FOX Audience Network. From 2008 – 2010 Mr. Papia was the Senior Vice President of Performance Marketing at FOX Interactive Media and the Senior Vice President of Sales for the FOX Audience Network. In late 2010, and throughout 2011, Mr. Papia was the Chief Revenue Officer of targeting-company XGraph. Mr. Papia was part of the management team that sold XGraph to Clearspring Technologies late last year.
Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery® extracts relevant connections, interests & consumer intent using multi-graph analysis, seeded with advertiser and publisher first party data. This unique approach applies social network architecture to the entire audience and treats every ad as a product recommendation. Connexity delivers the optimal audience for each brand and the optimal ads for each audience. Connexity helps advertisers spend less money to reach their audience and helps publishers make more money by better selling their audience. This is possible by reducing the waste of irrelevant ads. Connexity has offices in New York and Ventura, CA. For more information, visit http://www.connexity.com.